NAT – Digital Marketing Manager
San Diego Natural History Museum (Nat)
Published
26/02/2019
Location
San Diego, California
Job Type
Category

Description

The San Diego Natural History Museum (The Nat) seeks a Digital Marketing Manager to produce and manage day-to-day digital content creation for our audiences, including emails, blogs, web content, social media posts, and various other content related tasks in support of the institution’s priorities and activities. This position requires superior writing and project management skills and familiarity with brand management, SEO/SEM, and social media advertising.

 

Ideal candidates will have 5+ years of experience in the marketing field, extensive writing experience, knowledge of digital marketing best practices, and be passionate about science and creative/social storytelling. Candidates should enjoy working in a fast-paced environment and engaging with staff across several disciplines in our organization. This position will supervise a part-time marketing coordinator; therefore, prior supervisor experience is preferred.

 

B.A. in Marketing or a related field is preferred, along with enthusiasm for science, conservation, and the environment.

 

*Please include a cover letter, current resume, and writing samples featuring different types of content (e.g. email, social, ad copy, etc.) or other relevant work. Please send to rhandelsman@sdnhm.org by March 8. No phone calls or drop in visits please. * 

 

Primary Responsibilities:

Develop content strategy aligned with short-term and long-term marketing goals

Create and publish creative and engaging content for all digital communications

Update web pages with new content and optimize web pages to increase engagement

Manage and administer social media advertising program

Manage SEO and SEM programs

Work closely with Senior Director of Communications to develop marketing plans and timelines for select museum initiatives and programs

Supervise part-time marketing coordinator in promoting museum’s events/public programs

Work closely with team to develop email marketing strategy to increase user engagement and ensure email aligns with other digital communication goals

Coordinate PR efforts for select programs, including working with influencers and bloggers, TV and radio, and print media

Analyze website traffic and user engagement metrics and provide recommendations to management

Serve as support editor and writer for all museum communications, and liaise with other content writers to ensure brand consistency and adherence to written style guide

Attend regular digital content meetings and monthly creative meeting; ensure brand strategy and standards are met

Adhere to web best practices for content and engagement; stay up-to-date with developments and generate new ideas to draw audience’s attention.

 

Required Skills & Qualifications:

Five+ years of experience in a marketing or communications position, preferably in a museum, nonprofit, or academic setting, or equivalent combination of education and training

Bachelor’s degree in marketing, communications, or equivalent

Superior creative writing and storytelling skills, with a mastery of AP style; experience in and/or enthusiasm for science and conservation communication preferred

Collegial, and able to communicate clearly, concisely, and diplomatically in written and spoken language with a wide range of people

Able to prioritize, manage-up, and adhere to deadlines and keep track of multiple projects simultaneously

Lateral thinking skills, or the ability to make creative connections between ideas. Ability to toggle between a global perspective and the smallest details with a high degree of accuracy.

Demonstrated management of social media advertising and familiarity with Facebook Ads Manager

Experience with one or more email marketing platforms, including creating targeted mailings, A/B testing, and segmentation. 

Familiarity with content management systems as well as Hootsuite or similar social media scheduling platforms

Familiarity with Adobe Creative Suite and working knowledge of HTML/CSS

Google Ads and/or Google Analytics certification a plus

Videography and video-editing skills a plus

Supervisory/management experience

 

Compensation: $42,000-$50,000

 

Type: Full Time

 

About Us

The San Diego Natural History Museum (The Nat) was founded by amateur naturalists in 1874 and has played a major role in the conversation of our region. Having recently completed a strategic roadmap, The Nat is looking forward to an exciting new era as it approaches its 150th anniversary, focused on innovative audience engagement and an increased role in conservation.