The San Diego Natural History Museum (The Nat) seeks a Digital Marketing Manager to produce and manage day-to-day digital content creation for our audiences, including emails, blogs, web content, social media posts, and various other content related tasks in support of the institution’s priorities and activities. This position requires superior writing and project management skills and familiarity with brand management, SEO/SEM, and social media advertising.
Ideal candidates will have 5+ years of experience in the marketing field, extensive writing experience, knowledge of digital marketing best practices, and be passionate about science and creative/social storytelling. Candidates should enjoy working in a fast-paced environment and engaging with staff across several disciplines in our organization. This position will supervise a part-time marketing coordinator; therefore, prior supervisor experience is preferred.
B.A. in Marketing or a related field is preferred, along with enthusiasm for science, conservation, and the environment.
*Please include a cover letter, current resume, and writing samples featuring different types of content (e.g. email, social, ad copy, etc.) or other relevant work. Please send to email@example.com by March 8. No phone calls or drop in visits please. *
Develop content strategy aligned with short-term and long-term marketing goals
Create and publish creative and engaging content for all digital communications
Update web pages with new content and optimize web pages to increase engagement
Manage and administer social media advertising program
Manage SEO and SEM programs
Work closely with Senior Director of Communications to develop marketing plans and timelines for select museum initiatives and programs
Supervise part-time marketing coordinator in promoting museum’s events/public programs
Work closely with team to develop email marketing strategy to increase user engagement and ensure email aligns with other digital communication goals
Coordinate PR efforts for select programs, including working with influencers and bloggers, TV and radio, and print media
Analyze website traffic and user engagement metrics and provide recommendations to management
Serve as support editor and writer for all museum communications, and liaise with other content writers to ensure brand consistency and adherence to written style guide
Attend regular digital content meetings and monthly creative meeting; ensure brand strategy and standards are met
Adhere to web best practices for content and engagement; stay up-to-date with developments and generate new ideas to draw audience’s attention.
Required Skills & Qualifications:
Five+ years of experience in a marketing or communications position, preferably in a museum, nonprofit, or academic setting, or equivalent combination of education and training
Bachelor’s degree in marketing, communications, or equivalent
Superior creative writing and storytelling skills, with a mastery of AP style; experience in and/or enthusiasm for science and conservation communication preferred
Collegial, and able to communicate clearly, concisely, and diplomatically in written and spoken language with a wide range of people
Able to prioritize, manage-up, and adhere to deadlines and keep track of multiple projects simultaneously
Lateral thinking skills, or the ability to make creative connections between ideas. Ability to toggle between a global perspective and the smallest details with a high degree of accuracy.
Demonstrated management of social media advertising and familiarity with Facebook Ads Manager
Experience with one or more email marketing platforms, including creating targeted mailings, A/B testing, and segmentation.
Familiarity with content management systems as well as Hootsuite or similar social media scheduling platforms
Familiarity with Adobe Creative Suite and working knowledge of HTML/CSS
Google Ads and/or Google Analytics certification a plus
Videography and video-editing skills a plus
Type: Full Time
The San Diego Natural History Museum (The Nat) was founded by amateur naturalists in 1874 and has played a major role in the conversation of our region. Having recently completed a strategic roadmap, The Nat is looking forward to an exciting new era as it approaches its 150th anniversary, focused on innovative audience engagement and an increased role in conservation.