American Specialty Health, Inc. is seeking a Digital Marketing Analyst to join our Marketing Department. This position will be responsible for working with various American Specialty Health internal teams to assist in defining and implementing measurement strategies that align with client marketing and business objectives; producing meaningful marketing KPI dashboards and delivering monthly, cross channel performance reports with actionable insight. The role will also involve conducting conversion optimization consultancies, with the aim of improving efficiency in ASH digital marketing strategies and clarifying ROI.
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- Provide insights and reporting, facilitate data-driven testing and learning, and develop ways to continuously optimize and drive growth.
- Develop custom marketing dashboards for various products and campaigns.
- Report on key metrics, analyze and interpret trends and provide actionable insights based on available analytics data.
- Analyze the effect of different online and offline channels on each other and develop and implement innovative strategies for improvement and growth.
- Analyze online user behavior, conversion data and customer journeys, funnel analysis and multi-channel attribution.
- Perform ROI analysis to evaluate efficiency and effectiveness of different marketing campaigns.
- Perform ad-hoc analytics and influence conversion optimization strategies with solid analytical data.
- Identify business objectives and advise on suitable measurement strategies.
- Benchmark performance across all online channels and advising on KPIs.
- Use methodical performance analysis to influence/support campaign strategies.
- Provide consultancy on campaign tagging and additional on-site tracking.
- Spot potential to implement innovative new methodologies and improve analytical procedure.
- Use available data sources to deep dive and troubleshoot campaign (and overall) performance issues and propose methodical optimization tests, both on-site and campaign based.
- Bachelor’s degree in related field or equivalent. If equivalent experience, high school diploma required.
- Ability to communicate insights clearly to both technical and nontechnical audiences.
- Experience in working within a marketing/business intelligence environment.
- High level of experience working with Google Analytics and Google Tag Manager.
- High level of experience in data analysis techniques and advanced Excel.
- High level of experience working with Google Adwords and other paid search platforms.
- Strong proficiency with Microsoft Word and PowerPoint for producing client reports and presentations.
- Experience in identifying and validating strategic and tactical marketing objectives.
- High level of experience in measuring and analyzing online marketing campaigns including: natural and paid search, email, affiliate, display and social.
- Experience in working with website optimization tools for A/B and multivariate testing, e.g. Google Website Optimizer, Visual Website Optimizer (VWO), Optimizely, etc.
- Experience working with Tableau a plus though not required.
- Strong organizational, time management and prioritization skills with ability to work and manage multiple projects simultaneously.
- Ability to work in a team environment.
- Ability to work with various levels within the organization.