Flashes By Rick Griffin 9.5.2017

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Michael Warburton, who has served on the SDX board since 2010, has left the San Diego Zoo Global to join the Balboa Park Cultural Partnership (BPCP). He will serve in the newly created position of director of parkwide communications. BPCP is a nonprofit collaborative supported by Balboa Park’s 30 arts, science and cultural institutions. Warburton was at the Zoo for nearly 21 years, including 16 years in leadership roles in marketing. With the Zoo, Warburton managed creative agencies of record and was involved in developing and executing the media strategy, content strategy and integrated communications campaigns. Warburton served as SDX’s 2014-2015 president and as 2015-2016 chairman.

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Three marketing groups will present the 19th annual Cause Conference on Friday, Sept. 8 at the University of California San Diego, Price Center, 9500 Gilman Dr., La Jolla. The groups include San Diego’s American Marketing Association (AMA) chapter, San Diego Nonprofit Association and Conscious Capitalism San Diego. The conference brings together purpose-driven businesses and nonprofit community leaders for one of the largest cause and social purpose marketing events on the West Coast. This year’s theme is “Maximizing Your Impact Through the Power of Purpose.” More than 50 speakers are scheduled to present. Topics will include how to build a purpose-driven organization, achieve measurable results and improve employee and stakeholder engagement to optimize job satisfaction, performance and profitability. Cost to attend is $179 for members and $299 for nonmembers. For more information, call (619) 402-7825, or visit www.CauseSD.org.

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San Diego-based BAM Communications, led by Beck Bamberger, founder and CEO, has opened a New York City office. BAM said its new Midtown office will be led by Gabie Kur, BAM’s recently appointed East Coast general manager. Kur was previously with NYC-based marketing agency Codeword. Founded in 2006, BAM Communications has a staff of 23, including 11 new team members since January 2017.

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San Diego Refugee Tutoring works with refugee students from Ibarra Elementary and their siblings (preschool, middle school and high school).  Their students have lived in the United States anywhere from one month to four years. They are Burmese/Karen/Karenni, Burundian, DR Congolese, Nepali, Iraqi, Somali, Sudanese, Mozambican, Ethiopian, and Eritrean. Most of our students speak several languages other than English. San Diego Refugee Tutoring operates on a weekly basis meeting on Tuesdays and Thursdays from 5:00 – 6:30 p.m. Tutors work 1:1 with refugee students helping them with basic English and foundational math skills. Tutors also spend time reading with our students and playing educational games together. They are currently seeking tutors. You can learn more about the program at https://sdrefugeetutoring.com/about-us/

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Six-second commercials are coming to NFL games on Fox Sports starting this weekend. Viewers are familiar to seeing short video ads on platforms like Snapchat, Facebook and YouTube, but not so much on network TV, where the currency for decades has been 15- and 30-second ads. Fox first tested six-second TV commercials with its broadcast of the Teen Choice Awards in mid-August. The New York Times says NFL fans will first see the ads on Fox on Sept. 10 just before kickoff in the network’s games.  Read more here, www.nytimes.com/2017/08/30/business/media/nfl-six-second-commercials.html.

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