Flashes By Rick Griffin 9.25.2017

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KEGY-FM Energy 103.7, operated by CBS Radio San Diego, has a new weekday morning show (6 to 10 a.m.). “Tonya and Sonic” features co-hosts Tonya Gonzalez and Sean “Sonic” Leckie.  Gonzalez, a Chula Vista native, began her radio career in 2007 at KHTS where she worked as an intern. For 10 years, she worked with A.J. Machado, who spent five years at Energy 103.7 before switching in August to host the morning show on KyXy 96.5-FM, also operated by CBS Radio San Diego. Leckie also began his career as an intern at KHTS when Machado was there. Leckie worked in Atlanta and helped launch WWPW Power 96.1 as afternoon host. He then returned to San Diego as afternoon host on Energy 103.7 and developed two online video series, including “TacoShoppin” and “SingleInSanDiego.” An official launch party will be held on Thursday, Sept. 28, at the Lair Nightclub in the Gaslamp Quarter.

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The San Diego Union-Tribune and social fundraising platform GoFundMe, which was founded in San Diego in 2010, have partnered to allow readers to easily start fundraising campaigns in support of an individual, organization or cause after reading a news story. Nearly every story appearing online will be accompanied by a “start a campaign” button that, when clicked, will take readers to a Union-Tribune-branded GoFundMe landing page. GoFundMe reportedly will takesa 5 percent fee on donations and the company says it will split those fees with the Union-Tribune, which has promised to donate the money to good causes such as scholarships or to support nonprofits. A similar effort last year with The New York Times raised $6.1 million for eight charities.

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The San Diego Business Journal received a silver prize for best newspaper during the recent Editorial Excellence Awards at the Alliance of Area Business Publishers conference in Dallas. SDBJ also was honored with silver prizes for the San Diego 500, The Book of Influential Business Leaders, for the best ancillary publication, and the Startup Page by Brittany Meiling for best recurring feature. The AABP is a nonprofit representing 64 business magazine and newspaper members in the United States, Canada and Australia. Judging was conducted by members of the University of Missouri School of Journalism faculty.

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Mitsubishi Motors North America Inc., headquartered in Orange County’s city of Cypress, has named Butler, Shine, Stern & Partners as its advertising agency of record. Based in Sausalito, Calif., BSSP replaces Omnicom’s 180LA, which had the account since 2010 but parted ways with Mitsubishi in May. Francine Harsini, Mitsubishi senior director of marketing, said BSSP will develop “a consistent stream of integrated, strategic marketing and advertising campaigns designed to differentiate the brand in the marketplace.” She also said BSSP is “a proven market disrupter and fits with Mitsubishi’s plans to challenge the industry status quo.” Mitsubishi spent about $95 million on media buys in 2016, according to Kantar Media. That’s reportedly a 15.8 percent increase from its 2015 budget. Mitsubishi said 70,000 cars were sold through the end of August, a 5.4 percent year-over-year increase. The automaker works with United Collective in Huntington Beach on Spanish-language campaigns and Newport Beach-based The Brand Amp is its PR agency of record.

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