SDSU’s College of Extended Studies will offer two classes starting in September as part of its professional certificate in marketing. The first class, “Developing the Creative Brief,” will be held from 6 to 9 p.m.on Tuesdays, Sept. 6 to 27. The course will focus on the tools to understand a target market sufficiently to produce a creative brief, how to craft it to inspire the creative process and how to use it to evaluate whether the creative is on strategy. Instructor will be Robert Chisholm, SDX executive board member who worked more than 30 years at Hewlett-Packard and is currently a consultant and freelancer through his company, Chizhauz. Registration is $299 for SDX members and $329 for the general public. The second class, “Developing an Integrated Marketing Plan,” will be held from 6 to 9 p.m. on Thursdays, Sept. 8 to Oct. 13. Students will gain hands-on experience in how to develop a successful integrated marketing plan that can be applied to a small, mid-size or enterprise company. Instructor will be Cassandra Gucwa, a digital marketing leader at iProspect, a global, award-winning digital performance agency. Registration is $339 for SDX members and $369 for the general public. SDSU’s College of Extended Studies and SDX have joined forces to offer this up-to-the-minute program that is taught by instructors who lead the way in the local marketing community. Students learn skills and multiplatform strategies that can be applied immediately. Classes are designed for people in junior marketing positions, business owners managing their own marketing and those aspiring to a new career. For a schedule of classes and more information, visit neverstoplearning.net/marketing, send an e-mail to email@example.com, or call (619) 594-2099.
* * *
Huntley Paton has been named president and publisher of the San Diego Business Journal effective Sept. 1. He will succeed longtime business journal Publisher Armon Mills, who will continue in a role as publisher emeritus. Paton is a former publisher of the Dallas Business Journal and most recently has been executive editor online for The Business Journals, a group of 40 business journals owned by American City Business Journals (ACBJ). Paton has worked for nearly 30 years for ACBJ, based in Charlotte, N.C. Mills plans to remain active in the local philanthropic and business community. He currently serves on several boards, including the Better Business Bureau, University Club, the San Diego Bowl Game Association and LEAD San Diego.
* * *
XPRS 1090-AM The Mighty 1090, operated by San Diego-based Broadcast Company of the Americas (BCA), will host a fundraiser for two San Diego Police Department officers from 2 to 7 p.m., Monday, Aug. 29. Afternoon drive hosts Scott Kaplan and Billy Ray Smith will broadcast live from the SDPD headquarters, 1401 Broadway, San Diego, and raise money for the families of Jonathan De Guzman and Wade Irwin. The Habit Burger Grill will be on site with their food truck offering a Charburger, fries and a drink for $5. All monies from food sales will be given to the two families, the station said. The two officers, both members of the gang suppression team, were involved in a shootout in Southcrest on July 28 that killed De Guzman and left Irwin with a bullet wound to the neck. After 25 days in a hospital and multiple surgeries, Irwin, 32, was released from the hospital last week. Mike Glickenhaus, BCA president and market manager, said in a statement, “We take our responsibility to give back to the San Diego community very seriously. We feel very strongly that giving our listeners the chance to step up and support our fallen and wounded police officers is an important role that we can play.” BCA operates XPRS-AM, XPRS-FM 105.7 MAX-FM and XEPE-AM ESPN 1700, and holds radio broadcast rights for the San Diego Padres, San Diego State Aztecs football and basketball and San Diego Gulls hockey.
* * *
Two longtime photographers were among recent layoffs at the San Diego Union-Tribune. They included John Gastaldo, who had worked at the U-T nearly 22 years, and 32-year veteran photographer Charlie Neuman, along with four social-media employees, Sandy Coronilla, Andrea Mora, Kyra Hillenmeyer and Rachel Crader. Seven months ago, Gastaldo’s 20-year-old daughter Olivia, a cinematography student, produced a five-minute film, titled “Below the Fold,” about the last night a photographer at a newspaper. The film, with scenes of an empty newsroom, was shot after the newspaper relocated from Mission Valley to Downtown San Diego. The Times of San Diego reported on the prophetic irony how the daughter’s film foreshadowed her father’s layoff. Read more here, http://bit.ly/2c4m4VY.