The PIA Agency, a Carlsbad-based advertising agency, has opened a new office in Portland, announced Cheryl and Cliff Pia, who founded the firm in 1997. PIA has leased 9,300 square feet of office space at the New Market Theater building, 115 S.W. Ash St., in Portland’s Old Town-Chinatown historic district. “We are excited to build our agency presence and become part of the robust creative community by hiring outstanding Portland talent,” said Cheryl Pia, CEO. Pia said one of the agency’s first hires is Marie Murphy, a creative director who worked most recently at Razorfish. Murphy’s major brand experience includes T-Mobile, MillerCoors, Best Buy, Microsoft, Expedia, Intel, Geek Squad, Pfizer, OPB, Target, Mitsubishi, Nike and Kaiser Permanente. PIA has 50 staff members in offices in San Diego and San Francisco, with plans to hire as many as 40 employees in Portland.
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KFM-BFM 100.7-FM has announced that Robin Roth has moved from the weekday night shift to the weekday mid-day slot following The DSC (Dave, Shelly, Chainsaw) show. Mike Vasquez, station program director, said an announcement will be made soon on a new nighttime talent. With nearly 30 years of experience in San Diego radio, Roth was named the station’s assistant program director in May. She began her radio career in San Diego spending two years at 92.5-FM, then 18 years at 91X-FM, then Rock 105.3 for three years, then back for six years at 91X-FM, with four of those years as music director. “I’m so excited to do what I love in mid-days and following The DSC is a dream come true,” said Roth. “Taking the baton from them every day will be an honor. Plus, now I get to enjoy the San Diego scene at night again.”
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i.d.e.a. reports its rebranding campaign for the U.S. Ski and Snowboard Association (USSA) has been launched with a new logo. “When it comes to excellence, we wanted all of the snowboarders and skiers to ‘reach for the stars,’ which signifies a successful spot on the podium,” said Ryan Berman, co-founder and chief creative office, i.d.e.a. “As a refreshed mark of confidence, we hope the full team will constellate behind this new design at the 2018 Pyeonnghang Winter Olympics.” “The mountain-shield logo is more than a mere mark,” said Austin Lane, associate creative director, i.d.e.a. “For the athletes who wear it, it represents the fulfillment of a lifelong dream. Inside the patriotic seal lives the stars and stripes elements of our American flag. The seven sports of the US team are unified through their shared playground, the mountains.”
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Former Los Angeles Times sportswriter Steve Dolan has retired after 15 years at San Diego State University’s College of Extended Studies and is returning to the San Diego sports world. Dolan is serving as statistician for Padres home games on Fox Sports San Diego. In addition, during college football and basketball seasons, he will work as a statistician for CBS Sports Network, ESPN and Spectrum SportsNet. “I feel like I’m coming back to bat,” Dolan said. “I’ve come full circle, starting with covering sports for community newspapers, then the dailies, then the public sector, and now back to sports.” With the LA Times’ San Diego County edition (1979-1987), Dolan was one of the few sportswriters to cover Tony Gwynn both as a basketball player at SDSU and later as a Padres rookie. He covered the Chargers during playoff seasons (1980, 1981) and the Padres during their first World Series appearance in 1984. “I love sports and I love statistics because they never lie and they paint a picture of what’s happening on the field,” he said. “There’s nothing like sports, I can hate your team but still like you.”