Flashes By Rick Griffin 7.19.2017

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Three San Diego firms recently received four national ADDY awards at the American Advertising Federation’s (AAF) American Advertising Awards Show at the ADMERICA convention, held at the Roosevelt Hotel in New Orleans. All three firms received silver awards. San Diego creative agency i.d.e.a. received two awards for their client Innovation Alliance in the user experience category and the B2B integrating advertising campaign category. Two other national ADDY award recipients included: Traina Design in the magazine category for UC San Diego Discoveries Magazine, published by UC San Diego Health; Eat Drink Sleep in the menu category for Decoy Dockside, a restaurant in San Marcos. Three students from the San Diego Portfolio Studio also received national student awards. Dan Hawes and Matthew Pitcher won a gold award in the campaign category for “Sea to Summit, Mine’s Smaller.” Vladimir Guskic won a silver award in the website category for client Buena Vista Social Club. A complete list of winners can be found here, http://winners.americanadvertisingawards.com/awards2017/

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i.d.e.a., a San Diego creative agency, has named Danielle Nuzzo as public relations and social media director. She has more than 10 years of experience in brand communications and digital storytelling. Her career has included working for New York digital agency 360i, managing digital word-of-mouth campaigns for Vitamin Water, Sprite, Coca-Cola, Kraft Foods and NBC Universal. She also has worked for Quicksilver’s ROXY brand to grow and optimize ROXY’s social channels across three continents to a global footprint of more than two million followers.

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Lewis Piston, a San Diego integrated advertising and marketing agency, has announced the appointment of Chris Urquhart as associate director of media. Urquhart brings experience with McDonald’s, Perkins, Taco Bell, the Atlanta Hawks, Home Depot, AT&T, Verizon and Stanley Black & Decker. The agency said he will spearhead the expansion of media operations within the business to bring world-class service to a growing blue-chip client base.

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Greenhaus Advertising of San Diego has launched a new campaign for the Oceanside Conference and Visitors Bureau called “O’riginal O’siders.” Greenhaus said the campaign focuses on the locals rather than destination attractions as the top selling point. The campaign has launched with four videos showcasing different aspects of Oceanside, including: Culinary with chef Davin Waite and the Wrench and Rodent Seabasstropub restaurant; Handcrafted items with shop owner Julie Rais-Ellis; Entrepreneurial with golf company owner John Ashworth; Cultural activities with photographer Myles McGuinness. The videos are available on YouTube, https://www.youtube.com/watch?v=7qA3sdj2Rf4). With 35 staff members, Greenhaus calls itself a destination advertising company because it has worked over the years on communities, resorts and civic entities in 14 states and Mexico. The firm was founded in 1996.

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The San Diego Portfolio Studio will offer four classes starting in August. Portfolio Studio is the creative hub that connects you with working industry pros for professional development and portfolio building. You’ll get guidance on your work from experts. The classes include “Digital Marketing and Strategy,” taught by Allison Mellon, ViTRO, and “UX: User Experience,” taught by Jessica Moon, Digital Telepathy. Also offered are several four- and eight-week online copywriting courses covering tone and techniques, copywriting for campaigns, diverse media, long form and web content writing. Another online course will be “Concepting: Ad and Design Techniques.” Start dates and tuition costs vary. SDX and Ad2 members can recruit tuition discounts. For a schedule of classes and more information, visit http://portfoliostudio.com/

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