SDSU’s College of Extended Studies will offer its final summer course starting July 21 as part of its professional certificate in marketing. “Marketing Communications,” will be held from 6 to 9 p.m. on Thursdays, July 21 to Aug. 11. Students will be introduced to communications strategies, including how to establish a consistent brand voice within the elements of marketing, plus an emphasis on public relations. Instructor will be Yadira Galindo, communications manager, UC San Diego Health. Registration is $299 for SDX members and $329 for the general public. The professional certificate in marketing program is designed for people in junior marketing positions, businesses owners managing their own marketing and those aspiring to a new career. SDSU’s College of Extended Studies and SDX have joined forces to offer this up-to-the-minute program that is taught by instructors who lead the way in the local marketing community. Students learn skills and multiplatform strategies that can be applied immediately. For a schedule of classes and more information, visit www.neverstoplearning.net/marketing, send an e-mail to firstname.lastname@example.org, or call (619) 594-2099.
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FOX Sports will carry Major League Baseball’s 87th annual All-Star Game on Tuesday, July 12 at Petco Park in San Diego. Multi-platform coverage will include the FOX TV network, FS1-TV, FOX Deportes, FOXSports.com and FOX Sports Regional Networks, including FOX Sports San Diego. Locally, KSWB-TV Fox 5 will air its “FOX 5 Morning News” from Petco Park from 6 to 10 a.m. on Tuesday. Also on Tuesday, from 2 to 4:30 p.m., FOX 5’s Kathleen Bade will be joined by former Padres player Steve Garvey, a 10-time All-Star selection, for FOX 5’s pre-game show. Game coverage begins on FOX 5 at 4:30 p.m. Also, XPRS 1090-AM The Mighty 1090, the ESPN Radio affiliate in San Diego, will air the game since ESPN has radio rights. In addition, FOX Sports San Diego will continue airing “19 Memories, A Tribute to Tony Gwynn” at 8 a.m., 3 p.m. and 8 p.m. on Monday, July 11, and 6 a.m. and 3 p.m. on Tuesday, July 12. The 60-minute special features never-before-heard stories about Mr. Padre from former Padres stars, including Greg Vaughn, Bruce Bochy, Trevor Hoffman, Tony Gwynn Jr., Barry Bonds and Ozzie Smith. FOX 5 also will air the special at 11 a.m. on Tuesday, July 12. Click here for a preview of the show, https://www.youtube.com/watch?v=TNTDawqSh-M.
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Advanced Marketing Strategies, known as AM Strategies, is celebrating its 25th year in business. The San Diego ad agency has created memorable advertising jingles for such clients as Mossy Automotive , IKEA and Henry’s Market Place over the past quarter century. “San Diegans might not know who created the Mossy Nissan jingle, but they can probably sing it,” said Kathleen Cunningham, founder and president, AM Strategies. “My personal mission is to keep the agency on the cutting edge of technology and our team is very adept at using every tool available.”
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Newspapers are making headlines with front-page editorials as a way to top into the public consciousness, writes The New York Times. The unusual step also has been criticized for sowing divisiveness, the newspaper said. Papers in Dallas and Orlando ran Page 1 editorials after tragedies in those cities. In the last several months, The Boston Globe and The New York Times have both printed front-page editorials calling for stricter gun control. It was the first time since 1920 The Times had run an editorial on Page 1. Read more here, http://nyti.ms/29t90rx.
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Tribune Publishing Co., owner of the San Diego Union-Tribune, Los Angeles Times and other daily newspapers, including the Chicago Tribune and Orlando Sentinel, has renamed itself. The new name is tronc, with a lowercase “t,” an acronym for “Tribune Online Content.” The name change represents a strategic shift from being a newspaper publisher toward becoming a “content curation and monetization company,” Tribune Publishing said in a news release. “Our rebranding to ‘tronc’ represents the manner in which we will pool our technology and content resources to execute on our strategy,” the company’s chairman, Michael Ferro, said in a statement (here is a video produced for employees, www.youtube.com/watch?v=ziV7PK9j__o). However, the name change has some local marketing experts scratching their heads. Reactions have ranged from confusion and curious to challenging and puzzling.
The New York Stock Exchange ticker system is TRNC.