i.d.e.a., a San Diego creative agency, has launched a rebranding campaign for Harrah’s Resort SoCal., formerly Harrah’s Rincon. The campaign includes TV, radio, print, outdoor and social media ads featuring actor David Hasselhoff, who played “Mitch Buchannon,” an All-American, Los Angeles County beach lifeguard on the “Baywatch” TV show (1989-1999). The campaign’s creative content includes recasting Valley Center, Calif., site of Harrah’s, as Funner, Calif., with Hasselhoff as the “official” mayor of Funner. Hotel reservations can be reserved at www.VisitFunner.com. The TV spots, airing in San Diego, Los Angeles, Orange County and Riverside, feature Mayor Hasselhoff showcasing what being funner is all about. Click here to see a spot featuring Hasselhoff (aka “The Hoff), https://www.youtube.com/watch?v=vJ4NH3UvLYs&feature=youtu.be. Other spots are spoofs on Spanish-language telenovelas, https://youtu.be/AyhBMXLrGrQ, and a heavy-metal ventriloquist: https://youtu.be/9LC83R9WVD8. Harrah’s Resort SoCal, a AAA Four-Diamond award-winning resort with 1,065 guest rooms, is an enterprise owned by the Rincon Band of Luiseno Mission Indians.
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91X, XETRA 91.1-FM will present X-Fest 2017, its annual summer concert festival starting at 2 p.m. Sunday, June 11, at the Qualcomm Stadium practice field in Mission Valley. Ten bands are scheduled to perform on two stages. The bands include Phoenix, Empire of the Sun, Bob Moses, K.Flay, Missio, The Lemon Twigs, Sir Sly, Lo Moon, Creature Canyon and Lightning Cola. Additional festival entertainment will include inflatable games, a skateboard half-pipe, virtual reality experiences, free body paint, live art and multiple food and beverage options. Admission begins at $55 per person. For details, visit www.91x.com. Station officials recently announced that 500 free tickets will be donated to the San Diego Military Family Collaborative for family members of active military personnel serving away from home. For free tickets, visit www.sdmilitaryfamily.org.
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OBIT: Creative advertising genius Greg Joumas, known for enhancing the development of the “Jack” character in TV commercials for the San Diego-based Jack in the Box restaurant chain, has passed away. He was 54. A memorial mass with his cremated remains will be held June 24 at St. Mary Catholic Church, 30 South Lafayette Ave., Royal Oak, Mich. A sister, Barbara Arnold, of Brown City, Mich., said Joumas died of natural causes. He was seen at his Olivenhain home picking up the Sunday newspaper on May 7. He was found deceased in bed on May 9. He graduated from Dondero High School in Royal Oak, Mich. (class of 1980), followed by earning a bachelor’s degree in advertising from Michigan State University. His career included working in advertising positions with ad agencies and companies in Southfield, Mich., Chicago, San Francisco and then in San Diego. Joumas joined Jack in the Box in June 1999 as division VP of advertising and marketing communications and he held that title until he left the company in October 2009. Although the “Jack” character returned to advertising campaigns in 1995, Jack in the Box officials confirm that Joumas was instrumental in overseeing the award-winning advertising campaign during his decade with the company. He was youngest of five siblings. He is survived by sister Barbara and brothers: George of Scottsdale, Ariz.; Ray of Haymarket, Vir.; Ray of Concord, Mass., along with numerous nieces and nephews. Greg’s wife, Lisa, passed away at age 49 in May 2013, the same month when Barbara’s husband also passed away.
In San Diego, Joumas served as president, chairman and chairman emeritus of SDX, former the San Diego Ad Club. He joined the San Diego Ad Club board of directors in 2006 and served as president in 2008. Joumas was a 2008 recipient of the Silver Medal Award, a lifetime achievement award for outstanding contributions to the advertising industry, from the American Advertising Federation, a national advertising industry trade group. He also served as a judge for several advertising competitions, including Effie Worldwide. “Greg had friends in the advertising industry all around the country,” said Sheila Fox of Fox Marketing Network and former Ad Club/SDX executive director. “He was the guy who brought such high-profile personalities as Dan Wieden (Wieden + Kennedy), Jeff Goodby (Goodby Silverstein & Partners) and Mike Hughes (Martin Agency) to San Diego for unforgettable evenings of conversation as part of the Ad Club’s Legends Series. Greg loved being part of the Ad Club board and creating events to bring together the advertising community here in San Diego. He also enjoyed mentoring the young up-and-comers from Ad 2 San Diego and helping to shape their careers.”
After Jack in the Box, Joumas consulted in various advertising roles. In 2010, he joined Bailey Gardiner as senior VP of client services and then transitioned into the same position when the agency changed its name to i.d.e.a. He left i.d.e.a. in 2012. “Greg was a consummate ad man,” said Jon Bailey, founder and chief relationship officer, i.d.e.a. “His experiences working on brands like Jack in the Box, Jeep, Kia, Little Caesar’s and more all led to a remarkable repertoire of stories from around the world. Enormously affable and likeable, Greg was respected for his career accomplishments and particularly for his willingness to share his expertise and mentor young professionals getting started in the advertising business. He led the San Diego Ad Club as president of the board for two important years, bringing the organization much-deserved national acclaim and notice. He will be greatly missed as friend and colleague to many.”
Joumas also served on the board of several community nonprofits, including the Century Club, host of San Diego’s annual PGA golf tournament, and the National Multiple Sclerosis Society. “Greg joined our board of trustees in 2010 and he generously gave of his time and treasure to improve the lives of those affected by multiple sclerosis,” said Richard Israel, chapter president, National MS Society in San Diego. “His empathy ran deep for people facing difficulties.” The family requested that memorial donations be sent to the San Diego Advertising Fund for Emergencies (www.SafeSanDiego.org). SAFE is a volunteer, non-profit organization providing confidential financial assistance to San Diego-area advertising and marketing professionals and their families facing a life crisis emergency.