Flashes By Rick Griffin 6.19.2017


Several San Diego TV stations, along with stations in Los Angeles and San Francisco, are airing spots that remind viewers of California deaths committed by immigrants in the U.S. illegally. The ads, featuring grieving dad Don Rosenberg asking President Trump to withhold federal funds from sanctuary cities, are in response to Governor Brown’s expected approval of legislation making California a sanctuary state. The ad campaign is from Californians for Population Stabilization (CAPS), a Santa Barbara-based organization founded in 1986. CAPS says it favors legal immigration and is against incentivizing illegal immigration with sanctuary city policies. In one ad, Don Rosenberg is seen with a photo of Gov. Brown. “Imagine if Drew had been his son,” Rosenberg says. The title for the ad campaign is “Imagine.” Two different 30-second spots are running. In the ads, Don Rosenberg says, “Nobody wants criminal illegal aliens shielded from the law in California. Especially the immigrant communities they terrorize. It is time to make California a sanctuary, for Californians.” One ad can be viewed here, www.youtube.com/watch?v=AQnFbwHoBcs. A second ad can be viewed here, www.youtube.com/watch?v=h0dj_vB8fjo. CAPS officials said the ad campaign began in late May and will continue at least through the end of June. Joe Guzzardi, national media director with CAPS, said the advertising buy exceeds $250,000. Brantley Davis, executive VP with Davis Agency, a Washington D.C. advertising and media buying firm, said the number of TV viewers expected to see the ads will exceed 13 million. The ads also are running on One America News, a national cable news network based in San Diego. “We have received tens of thousands of likes on Facebook and other social media,” said Guzzardi. “But unfortunately, Twitter has halted CAPS’ ability to promote Don Rosenberg’s tweets about the ads, essentially calling the story of Drew’s murder offensive. It seems like Twitter should spend more time censoring terrorists instead of folks like Don Rosenberg.”

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San Diego Startup Week begins June 19. Startup Week brings together entrepreneurs to share progress, exchange resources, and celebrate the thriving innovation of the San Diego startup community. Adam Powers is organizing the Design Track. SDX members can receive a 20 percent discount on admission using the code: designSDk4. Among the events on the Desk Track:


— Design Thinking Crash Course

This is the intro to the Design Track, as well as a high-level intro to design thinking. The Design Thinking for Entrepreneurs Workshop contains the process and methods of design thinking adapted for the entrepreneurial environment. It offers new ways for entrepreneurs to be intentional and collaborative as they design solutions for their company, empowering participants to create impactful solutions for complex challenges.


— Creative Differences: A Panel Discussion

How do ideas move from scribbles on a notepad to a feasible and marketable ideas? What sorts of systems are used to choose the right design? Is there a way to combine differences from the non-digital and digital worlds to create something beautiful? This is a moderated panel discussion with 4 great designers from 4 companies.


— How to Build Digital Products Worth Your Finite Time on this Planet

Where is your passion? What is your legacy? Does the world need another photo filter app? This talk from local superstar agency MJD covers how lean UX, prototyping, user testing, and effective storytelling can revolutionize your products.


— Adobe Creative Jam

This one-hour design showcase highlights the work of 3 creative leaders. At the same time, in the next room, hand-picked Designers will be competing in the Creative Jam tournament, a 3-hour design charrette showdown. Participants will be using Adobe Experience Design.


— Design Thinking for Accessibility

Accessible experiences positively impact all users, not only those with disabilities. Through hands-on exercises, this session will teach you how accessibility in design results in smarter experiences overall.


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Bridgepoint Education Inc. has appointed Casey App to the position of vice president of product marketing. She will report to Tom McCarty, senior VP and chief marketing officer. App will develop and execute marketing plans based on industry trends, customer insight and competitive analysis. Her responsibilities will also include selecting appropriate targeting, positioning, and messaging for enrollment and advising enablement. Prior to joining Bridgepoint, App served as VP of marketing at NuFACE, where she managed product development, marketing strategy, multi-channel trade marketing, and more. In this role, she led the most successful, highest revenue-generating product launch of 2015 with the NuFACE Mini. She also led the digital marketing team in achieving significant revenue growth in 2015 for NuFACE’s website.

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The San Diego Union-Tribune recently reported how advertisers are in the political hot seat as activists are successful in getting sponsorships dropped from certain TV shows. Read more here, http://lat.ms/2spRqR9. Do you think that brand boycotts don’t work? Think again. Ad Age magazine reports that a new Ipsos survey found that 25 percent of Americans said they had had stopped using a brand’s goods or services in the previous three months because of protests, boycotts or the brand’s perceived political leanings. A quarter of the U.S. population amounts to around 80 million people, according to U.S. Census data. “That’s a lot of people who are saying politics are driving their purchasing behavior,” said Chris Jackson, VP and strategic communication research lead at Ipsos Public Affairs. The big takeaway according to Ipsos: Marketers can’t always avoid the political fray any more, and are well-advised to at least know their consumers’ political leanings. Read more here, http://bit.ly/2rwZJXb.

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