SDX will present “Measurement Myths and the Importance of Representation,” a presentation from TV ratings company A.C. Nielsen Co., from 4 to 5:30 p.m., Tuesday, June 13, at Downtown Works, 550 West “B” St., Fourth Floor, San Diego. Cost is free for members and $40 per person for non members. Speaking will be Kelly Abcarian, senior VP, A.C. Nielsen Co. She is currently responsible for the strategic vision and roadmap for Nielsen’s “Currency Services,” including national and local, audio and print. She has focused on the convergence of devices and cross platform audience measurement. Since joining Nielsen in 2005, Abcarian has held numerous senior roles at Nielsen managing the company’s largest technology platforms and servicing clients in the “Watch and Buy” segments of Nielsen’s business. Topics will include the methodology behind rating points and how Nielsen combines panels and surveys with data to deliver deeper consumer insights for local TV stations. Ratings results are typically used by TV stations to set advertising prices. The presentation is part of SDX’s ongoing “Inspire” seminar series.
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KSWB-TV/Fox 5 San Diego has reported its weekday Fox 5 Morning News show and weekday newscasts at 4 p.m. and 10 p.m. ranked #1 among San Diego viewers ages 18-49 and adults ages 25-54 during the May 2017 sweeps period (from April 27 to May 24), according to TV ratings company A.C. Nielsen Co. The station said it was the eighth consecutive month for the morning show between the hours of 7 to 9 a.m. to draw the most viewers. Also, it was the third consecutive May sweeps period for the 10 p.m. newscast to rank at the top, and a repeat from the February 2017 sweeps period for the 4 p.m. newscast to be listed #1, the station said.
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In the daytime, he’s the director of creative services at a local TV station. At night, he could be singing and dancing on stage. KUSI-TV’s Doug Friedman is playing Belle’s father Maurice in STAR Repertory Theatre’s production of “Beauty of the Beast” June 10-11 and 15-18 at the Lyceum Theatre at Horton Plaza in Downtown San Diego. Friedman’s youngest son Robbie got his dad involved in community theater in 2006. “We had just moved from Los Angeles that year and Robbie was a freshman in high school and having trouble adjusting,” said Doug. “We encouraged him to audition for a small part in `Oliver’ at the Jewish Community Center. He got the part, made new friends and loved acting. A few years later, after Robbie aged out of junior theater, he asked me to join him in the cast of `Little Shop of Horrors’ at a community production in Escondido. I was reluctant at first but then I got bit by the acting bug. It’s a lot of fun and rarely conflicts with my day job.” Today, Robbie, 26, lives in Los Angeles working on a career in acting. And Doug typically appears in about three community theater productions per year over the past nine years. Doug has worked in TV for more than 40 years. He started in the mail room at KTLA-TV/Channel 5 in Los Angeles and later worked (1978-1981) as a writer and in production with producer Chuck Barris on such TV game shows as “The Newlywed Game,” “The Dating Game” and “Treasure Hunt.”
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After 30 years in television advertising sales, Rick Winet is now selling health insurance. Winet’s last day as account manager at KNSD-TV/NBC 7 was Friday, June 9. He started June 12 as general manager of sales at McGregor Associates, a San Diego broker for the Voluntary Employment Beneficiary Association (VEBA) health plans offered to school districts, municipalities and public agencies. “It was a fantastic opportunity and just too good to pass up,” said Winet, 58. “I will truly miss the people I have worked with in TV over the past 30 years.” Winet worked with Time-Warner Cable, now called Spectrum (1987-2002), followed by KUSI-TV (2002-2008) and KNSD (2008-2017). He also has served as chairman of the Better Business Bureau of San Diego & Imperial County (1999-2001), Junior Achievement of San Diego and Imperial County (1996-1997) and the Social Services Advisory Board of San Diego County (1992-1993). In 1996, while at Time-Warner, Winet was assigned to launch the Roadrunner high-speed Internet service. After a few weeks on the job, Winet marched into his boss’ office and informed him, “This business is not going to work. Then, my boss told me that he had said the same thing to Craig McCaw about the cell phone business back in 1985. It took a while for Roadrunner to catch on, but now it’s a flourishing business.”
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The San Diego Union-Tribune editorial page has commented on a recent decision by The New York Times to eliminate its public editor position after 14 years. The public editor handled complains, including charges of bias reporting, from readers about the newspaper. The Union-Tribune called the decision a “sad shift” for journalism. The U-T said: At the Times, six public editors all brought to their work gravitas and an awareness that newspaper culture — theirs, and by extension, others’ — can be too insular and can affect how news is shaped. The first public editor, Daniel Okrent, set a high bar with pointed observations, such as when he answered whether the Times is a liberal newspaper — “Of course it is,” he began his column — and by saying the Times treats certain groups — “devout Catholics, gun owners, Orthodox Jews, Texans” — “as strange objects to be examined on a laboratory slide.” Given how stunned it was by Donald Trump’s rise, the Times still doesn’t have a good handle on much of America. It is not alone in the media. Read more here,http://bit.ly/2s3f1Vr.
In making the announcement, The Times wrote: “Large newsrooms are faced with a choice: to maintain an independent voice, but one as aggressive and unblinking as the days of Watergate. Or to morph into something more partisan, spraying ammunition at every favorite target and openly delighting in the chaos.” Read the public editor’s final column here, http://nyti.ms/2sUMBwX.