Flashes By Rick Griffin 4.3.2017

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It will be the 25th consecutive year for KNSD/NBC 7 San Diego to serve as exclusive TV sponsor of the National Multiple Sclerosis Society’s 2017 San Diego County Credit Union Walk MS on Saturday, April 8 at NTC Park at Liberty Station in Point Loma and Saturday, April 22 in Carlsbad. NBC 7 San Diego news reporter and anchor Steven Luke will emcee the NTC Park walk. Luke’s aunt Nan is living with MS, an unpredictable, often disabling disease of the central nervous system that interrupts the flow of information within the brain and between the brain and body. The National MS Society expects more than 7,000 walkers at both sites will raise about $1 million in donations for MS research and program and services for people with MS. Admission is free to attend Walk MS. On-site registration will be available. Event information is available at www.WalkMS.org.

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Radio station MAX-FM, XPRS-FM 105.7, operated by San Diego-based Broadcast Company of the Americas (BCA), has announced it will host a listener appreciation party, called the “105.7 MAX-FM 80’s Throwback Party,” from 7 to 11 p.m., Saturday, May 6, at the Music Box, 1337 India St., in San Diego’s Little Italy area. Admission is $20 per person. Details are available at www.1057maxfm.com. According to Sergio Hernandez, BCA promotions and marketing director, the event will feature live entertainment from Republic of Music performing tons of 80’s throwback hits, along with a costume contest for prizes and a raffle to benefit the San Diego Blood Bank. Celebrity look-alikes will include Doc Brown from “Back to the Future” with his DeLorean. MAX-FM on-air talent mingling with fans will include Kim Morrison, Frank Anthony, morning show producer Sammy Jo Golesh and Karen Harlow, who prefers the nickname “Cha Cha.”

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The Southern California Broadcasters Association (SCBA), with a membership of 170 radio stations in 10 So Cal counties, has issued its 2017 Second Quarter Market Guidance Report that forecasts economic growth and consumer trends for the upcoming quarter. The report is used by ad agencies and media buying services for advertising decisions. The 17-page report, available at www.scba.com, projects San Diego radio stations will welcome 94 new advertisers who will spend $2.4 million during the first half of this year. SCBA says Southern California’s radio industry is in the midst of a four-year listener growth trend. On the downside, SCBA said auto dealers are expected to advertise less over the next quarter due to auto loan delinquencies, higher interest rates and higher gasoline prices. The auto industry is radio’s largest advertiser category, followed by casinos, grocery stores, weight loss centers and retailers. In 2016, the San Diego Radio Broadcasters Association ceased operations after 33 years and merged with the SCBA.

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Ad Age magazine reports that Anheuser Busch (AB) is trying a new strategy for its struggling Lime-A-Rita drink, the first brand in the brewer’s vast portfolio to be marketed almost exclusively to women. AB has selected a female-led marketing and agency team to revive sales for the margarita-flavored malt beverage. “We thought if we are going to speak to women and to feel authentic that women needed to be working on this brand in order to put that stake in the ground,” said Selena Kalvaria, the brewer’s senior director for Lime-A-Rita. Read more here, http://bit.ly/2nC1sJr.

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