Flashes By Rick Griffin 3.27.2017

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Taco Truck Creative, a Carlsbad advertising agency, has announced it has renewed its contract as the agency of record for Callaway Golf Co., providing both traditional and digital services for the golf industry giant. It’s the start of the fifth year partnership between Taco Truck and Callaway, according to Travis Graham, Taco Truck partner and creative director. “It’s not your typical agency-client relationship,” said Graham. “We evolve with our clients, working as a unit, collaborating and planning together. It creates a synergy that elevates the work.”

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XHRM-FM Magic 92.5, operated by Local Media San Diego, will celebrate its 20th birthday with a “Magic 92.5 Birthday Bash Concert” on Saturday, June 17, at Valley View Casino Center, 3500 Sports Arena Blvd., San Diego. Tickets cost $20 per person. Details are available at www.magic925.com. Bands scheduled to perform include Morris Day and the Time, Stevie B, Zapp, Exposé, Blackstreet, Ginuwine, Shock G of Digital Underground, Jalil and Ecstasy of Whodini, and Kid ‘N Play. Magic launched on March 5, 1997, initially on the 95.7-FM frequency, before moving to 92.5-FM in 1998.

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This is the final week of newscasts for XETV-TV CW6. Channel 6’s last newscast is scheduled for its 10 p.m.show this Friday, March 31. Airing during Friday morning’s news show will be an on-air champagne toast on the back lot and interviews with former anchors and current city leaders, including Mayor Kevin Faulconer, according to Chuck Dunning, Channel 6 VP and GM. “The shows will be as upbeat as possible,” said Dunning. “The farewells will certainly be bittersweet. Several packages will air on Friday showcasing the history of the station.” It’s been two months since the Jan. 23 announcement that San Diego’s second-oldest TV station is going off the air. Bay City Television, the Mexican-based owner of XETV-TV CW6, will cease operations at12:01 a.m. on May 31. The decision followed Channel 6’s loss of the CW network affiliation, which it had since 2008. “I’m so proud of our staff,” said Dunning. “Normally, companies will close their doors immediately, but we couldn’t do that because we have a network contract and other commitments to fulfill. It would be normal for people to lose their focus and motivation. But, that hasn’t happened. I’ve been watching our newscasts for the past 60 days and our viewers would have a hard time noticing anything different. We have remained a first-class news operation. Even with fewer staff available, others have pitched in.” Instead of newscasts, Dunning said court shows, situation comedies and other shows will air on Channel 6 through May 31. A few sales executives will continue to serve advertisers through May 31. And, Dunning, who has been semi-retired since fall, said he will remain on the job throughout the summer to assist with closing the building and selling the remaining broadcast equipment. A “Celebration of Life” party with an open mic is planned for Saturday evening, June 3 at McGregor’s Ale House, 10475 San Diego Mission Road, San Diego.

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The Trump administration is listening to the American Advertising Federation (AAF), reports Ad Age magazine. The Federal Communications Commission recently repealed privacy rules established by the Obama administration — rules that were opposed by AAF (SDX is a member of AAF). The Obama administration’s privacy rules would have limited ISP data sharing. Other groups joining the AAF in opposing the Obama administration’s rules included the American Association of Advertising Agencies (the 4A’s), Association of National Advertisers, Data & Marketing Association (formerly the Direct Marketing Association), the Interactive Advertising Bureau and the Network Advertising Initiative. The advertising group issued a joint statement that said the Obama administration had created “a new, costly, counterproductive, confusing and unnecessary regulatory regime around privacy for broadband providers. Our digital economy is the global leader, providing billions of dollars in ad-supported content and services to consumers, and the innovation and investment that have driven its success have rested on robust, consistent self-regulatory privacy standards.” Read more here, http://bit.ly/2lXJdBH.

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