Flashes By Rick Griffin 3.13.2017

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Alternative-rock station KBZT 94.9-FM, operated by Entercom San Diego, has announced that Dana DiDonato and Jayson Prim will begin hosting the weekday morning show, 5:30 to 9 a.m., starting Monday, March 13. Dana and Jayson were previously at WBLI-FM (Nassau/ Suffolk County, New York). They left in June 2016. Three years previously, Jayson joined Dana, who had hosted morning drive for 11 years and won two Gracie Allen awards. A station press release said, “Each show takes listeners on a ride through vulnerable, awkward and hilarious conversations that would usually be saved for happy hour with your closest friends.” Here’s a YouTube video features the duo announcing the new job news, https://youtu.be/dCdcoGeeUwA. Dana and Jayson replace the morning team of Chris Cantore and Steven Woods, who left the station in January. KBZT 94.9-FM is the new radio home for San Diego Padres’ broadcasts this season. In addition to KBZT, Entercom operates two other stations in San Diego, including KSON 97.3-FM and 92.1-FM and KXSN Sunny 98.1-FM.

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KSWB-TV/Fox 5 San Diego has announced that TV ratings company A.C. Nielsen Co. reports its weekday Fox 5 Morning News and Fox 5 News at Ten shows ranked #1 with adults ages 18-49 and adults ages 25-54 during the February 2017 sweeps period (from Feb. 2 to March 1). The station said it was the third consecutive February sweeps period that both shows, Fox 5 Morning News show during the 6 a.m. hour and Fox 5 News at Ten, drew top ratings for adults 18-49 and 25-54. “I am very proud of the continued growth of the Fox 5 news, a total team effort where serving our viewers and our community comes first,” said Scott Heath, president and GM, Fox 5.

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SDSU’s College of Extended Studies will offer classes in March as part of its professional certificate in marketing. The program is designed for those in a junior marketing position and those aspiring to a new career, as well as business owners managing their marketing. The first class, “Content Marketing Strategy,” will be held from 6 to 9 p.m. on Thursdays, March 16 to April 13. In this course, students will learn what separates valuable content from noise, and how to develop content that connects with customers. The course will also cover the various forms of content marketing, developing a content strategy, evaluating content, planning, automation and distribution. The instructor will be Jonathan Forstot, acting marketing director for Fender Musical Instruments Corp. Forstot also is an SDX board member. Registration is $319 for SDX members and $349 for the general public. The second class, “Marketing Research and Measuring Tools,” will be held from 6 to 9 p.m. on Tuesdays, March 28 to April 25. This class will cover the principles of marketing research and the tools used to leverage marketing trends. Through hands-on, experiential learning, students will establish baseline key performance indicators (KPIs) and dynamically track goals. Instructor will be Jason Methner, senior director of analytics, Piston Agency. Registration is $319 for SDX members and $329 for the general public ($349 after March 18). SDSU’s College of Extended Studies and SDX have joined forces to offer this up-to-the-minute program that is taught by instructors who lead the way in the local marketing community. Students learn skills and multi-platform strategies that can be applied immediately. Classes are designed for people in junior marketing positions, business owners managing their own marketing and those aspiring to a new career. For a schedule of classes and more information, visit www.neverstoplearning.net/marketing, send an e-mail to marketingcert@mail.sdsu.edu, or call (619) 594-2099.

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The Associated Press (AP) has reported that news stories about President Trump’s first month in office that aired on nightly TV news broadcasts were 88 percent negative, according to a study. The Media Research Center said the three major national news networks (NBC, ABC, CBS) dedicated 54 percent of their time, or 16 hours, reporting on the president and his staff. Of that reporting, 88 percent of it was negative. Last year during the presidential campaign, the Media Research Center found that 91 percent of the reporting on Trump was negative during the three major national news broadcasts. Similar results were reported by the Washington Post. Media Tenor, an international, independent media research firm, examined 370 news stories about Donald Trump on the “NBC Nightly News,” “CBS Evening News” and Fox News “Special Report” between Jan. 20 and Feb. 17. Only 3 percent of the reports about Trump that aired on NBC and CBS were positive, while 43 percent were negative and 54 percent were neutral. On Fox News’ “Special Report,” 25 percent of the reports about Trump were negative, compared with 12 percent positive and the remainder neutral.

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