A local video production company with a memorable name, Groovy Like a Movie, has closed its doors after 17 years. Founder Brent Altomare said the video industry’s business model has changed. Competition now includes low-priced, solo operators who do outstanding work and high-end, specialized shops in Los Angeles. “My style of production company with a leased building, sound stage, staff and overhead is not how it’s done today. It’s a different world than it was back in 2000,” Altomare said. “We had our best financial year ever in 2016, but there are no buyers for my type of set-up. I’m glad that all six employees have found new jobs in the industry since our final day of business in January. Plus, I’m ready to move on and do something different. I started the company in my 20s and I’m now in my 40s and we have a nine-year-old daughter that I want to spend more time with. I’m a different person than when we started. I’m not sad. Instead, I’m excited about the future.” Over the years, the company’s clients have included many of San Diego’s major companies, including Qualcomm, Inc., Illumina Inc., San Diego Gas & Electric, University of California San Diego, Pfizer, Department of Defense, U.S. Marine Corps and Brigantine Family of Restaurants. At its height, the company had 16 employees and operated two offices on Kearny Villa Way in Kearny Mesa and 427 “C” St., in Downtown.
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J. Walcher Communications (JWC), a San Diego PR firm, has been hired by Circulate San Diego to develop a media campaign to draw attention to the need for improvements to San Diego’s most dangerous intersections. The JWC campaign will include an initiative to urge city funding for the “Fatal Fifteen,” Circulate San Diego’s list of the15 most dangerous intersections in San Diego. Circulate San Diego, a nonprofit, focuses on creating mobility choices, more walkable and bikeable neighborhoods, and land uses that promote sustainable growth. Its vision is to end all traffic fatalities and serious injuries in the city of San Diego by 2025.
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The San Diego Advertising Fund for Emergencies (SAFE), a volunteer, non-profit organization providing confidential financial assistance to local advertising and marketing professionals and their families facing a life crisis emergency, has announced its 15th annual fundraising party will be held from 5 to 9 p.m. on Thursday, April 20, at the Karl Strauss Tasting Room and Beer Garden, 5985 Santa Fe St., San Diego. SAFE’s major fundraiser of the year will feature food, networking, entertainment, a raffle and silent auction to benefit grant recipients. Theme of the party is “SAFE & Sound.” Sponsorship information is available from Marla Stephens, firstname.lastname@example.org. More event details are available at www.SafeSanDiego.org.
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The New York Times Co aired its first TV ad in seven years last night (Sunday, Feb. 26) during the Academy Awards broadcast on ABC. The company’s 30-second commercial repeats the words “The Truth Is…” on screen, with voices in background getting increasingly louder, with different endings including “our nation is more divided than ever” and “alternative facts are lies.” The ad ends with: “The Truth is more important now than ever.” The newspaper is seeking to restore credibility amid President Donald Trump’s “fake news” attacks on the news media. The cost for the 30-second spot was around $1.9 million, according Reuters. The Oscars is traditionally the most-watched non-sports event broadcast in the U.S.