Starting this Friday, Nov. 10, A.J. Machado, host of “AJ Mornings” heard weekday mornings (6-10 a.m.) on KyXy 96.5-FM, will spend five days living in a crane hoisted 30 feet above the ground for his annual “AJ Kids Crane” holiday toy drive benefiting Rady Children’s Hospital. It will be Machado’s 16th year for the promotion that has collected toys and cash donations exceeding $1 million in value, according to KyXy producer Hula Ramos, who works with Machado and helped organize the first toy drive in 2001. This year’s goal is 100,000 toys. Through the end of Wednesday, Nov. 15, Machado will be located in the IKEA store parking lot, 2149 Fenton Parkway, in Mission Valley. Listeners are invited to drop by and donate toys that will be distributed to hospital patients in 2018. For each toy and monetary donation, attendees will be eligible to win prizes, including tickets to KyXy’s SeaWorld night on Dec. 8. The station said special events are planned on each of the five days, including: free spa treatments on Friday night (11/10); yoga class, inflatables and carnival games on Saturday (11/11); comic books display on Sunday (11/12); free taste samples from 15 restaurantson Monday (11/13); free tacos on Tuesday (11/14); luau on Wednesday (11/15). For more details, visit www.kyxy.com.
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RelationEdge, a San Diego-based company offering Salesforce, a customer relationship management system, has announced it has merged and absorbed Main Path Marketing, a San Diego-based full-service digital marketing agency. Both companies are owned by Tide Rock Ventures, a San Diego private equity firm. A Main Path spokesperson said the RelationEdge name will be the surviving entity. RelationEdge, founded in 2013, has U.S.offices in Atlanta, Chicago, Dallas, Denver, Irvine, Los Angeles, New York, San Francisco, Seattle and Washington, D.C. Main Path, founded in 2007, had lost several senior staff members in recent months.
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Public affairs firm Southwest Strategies LLC has added three new employees, including: Kenneth Moore, manager of public affairs; Melanie Wilson, manager of public affairs; Alexis Lopez, account executive. Prior to joining Southwest, Moore worked as a senior associate at Hutchens PR. Wilson served as an advisor to County Supervisors Bill Horn and Ron Roberts before joining Southwest. Lopez worked with San Diego Mayor Kevin Faulconer before joining Southwest.