Flashes By Rick Griffin 10.9.2017


San Diego creative agency i.d.e.a. has hired E Slody as executive creative director (Slody’s first name is a single letter with no period). The company said Slody, with 15 years of experience, will lead i.d.e.a.’s creative discipline and provide strategic guidance for clients and artistic direction for the team. Slody was previously global creative director with Grey San Francisco where he oversaw global creative initiatives for Norton Security and Salt Institute. As a consultant, he developed creative marketing campaigns, including films, ads and digital experiences, for Samsung and New Balance. Prior to Grey, Slody served as associate creative director for Riney where he led the creative team in designing a national brand look for T-Mobile and non-profit Cool The Earth. Throughout his career, Slody has worked with dozens of international companies, including Under Armour, Arby’s, Metlife, Kraft, Sprint, Cheetos, Comcast, HP, Pepsi and Sirius Radio, as well as EA portfolio games such as Star Wars, Mass Effect 3, and The Simms. His advertising awards have included recognition from The One Show, Effie, ADDY, Communication Arts Annual, Archive, Creativity Editor’s Choice, AdAge and Adweek. One of his recent accomplishments was the creation of a cybercrime documentary series called “The Most Dangerous Town on the Internet,” which held the top-viewed slot on iTunes and won three Cannes Lions.

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KUSI-TV, XLTN 104.5-FM Radio Latina, San Diego Family Magazine and Armed Forces Dispatch have stepped forward to support Kids Care Fest, a health fair for children to be held from 9 a.m. to 1 p.m. on Saturday, Oct 14, at the Lakeside Rodeo Grounds, 12584 Mapleview St., Lakeside. Now in its 16th year, Kids Care Fest is an opportunity for children to receive freepotentially life-saving health care screenings, including vision, dental, and wellness checkups. The event also will feature information about health insurance and social service organizations, along with free kids fingerprinting and free flu shots (while supplies last). KUSI-TV’s “Good Morning San Diego” show is planning a live remote with weathercaster Dave Scott. Radio Latina will be on site with host Nelly Sanoja. Recent issues of San Diego Family Magazine will be available. Event organizers include Grossmont Healthcare District, Sharp Grossmont Hospital and Rady Children’s Hospital. Additional healthcare partners include Borrego Community Health Foundation, University of California at San Diego Eye Mobile for Children, La Maestra Community Health Centers, Family Health Centers of San Diego, Neighborhood Healthcare and the County of San Diego Health & Human Services Agency. For more information, phone (619) 825‑5050 or visit www.KidsCareFest.org.

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Aaron Byzak, chief strategist, Galvanized Strategies, was named Communicator of the Year (COTY) at the recent Health Care Communicators of San Diego’s (HCCSD) 2017 Finest Awards. HCCSD said the COTY winner was selected for his wide array of award-winning programs, including: Drug Abuse Task Force for the County of San Diego;  Health + Education + Research = Empowerment (HERE) Initiative for UC San Diego Health; Hazel’s Army, a community-based advocacy group that supports people who have lost loved ones due to poor or improper care at assisted living and skilled nursing facilities; Urban Corps of San Diego County’s first-ever Emergency Medical Technician (EMT) training program. First-, second- and third-place awards were presented in 34 categories, including advertising, PR, writing, collateral, video, special events, digital marketing and analytics. Palomar Health received 26 awards and UC San Diego Health System took home 21 awards. Other winners included Sharp Healthcare (five awards), AMN Healthcare (four awards), Scripps Health and Ignyte (each won three awards), North County Health Services (two awards) and Sanford Burnham Prebys Medical Discovery Institute (one award). The Best in Show award went to UC San Diego’s Marketing and Communications Dept. for their cancer immunotherapy media relations campaign.

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ASICS Corp., the parent of Irvine-based ASICS America Corp., has selected Saatchi & Saatchi as its global creative agency. The footwear giant previously worked with 180LA, which last year took over the U.S.portion of the account from Vitro of San Diego. Saatchi & Saatchi’s Los Angeles office developed the “I Move Me” campaign ASICS launched in July. According to news reports, ASICS America spent an estimated $35 million on media placements last year in both North America and Brazil. Its revenue for the first half of this year was $493.6 million, a 5.9 percent decrease from $524.6 million it posted during the same period a year ago.

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