i.d.e.a. has been chosen as one of 183 companies worldwide for inclusion on a “Best for the World Overall” list among 2,100 companies that have earned B Corporation certification from B Labs, a nonprofit organization that measures businesses for social and environmental practices such as impact on workers, community, customers and the environment. The “World Overall” honorees, representing 75 industries and 25 countries, earned scores in the top 10 percent among the certified B Corporation companies for using business as a force for good. i.d.e.a. credited its high score on investing in forestry to offset carbon footprint, paid volunteer days and written policies with published goals for paper and energy usage. Other “World Overall” honorees included Patagonia, Seventh Generation, National Co+op Grocers, Business Development, Bank of Canada and The Honest Company. i.d.e.a. became a certified B Corporation in 2014. B Labs said the 2,100 B Corp companies across more than 130 industries and 50 countries are unified by one common goal: to redefine success in business.
* * *
Advertising professionals, filmmakers and others interested in the intersection of commercial advertising and art are encouraged to attend the San Diego International Film Festival’s (SDIFFF) “branded entertainment” screening featuring shorts produced by companies that highlight products, lifestyle choices and social issues. The screening at 1:30 p.m., Saturday, Oct. 7, at the United Artist Regal Cinema at Horton Plaza will include winners from the One Screen Global Shorts, an international competition presented by The One Club for Creativity, a New York City-based organization that produces The One Show, an international advertising awards competition. SDIFF officials said the shorts will represent the best in commercial advertising work that pushes the boundaries of what is advertising and what is film art. Following the screenings will be a panel discussing branded entertainment with advertising executives, including: Natasha Wellesley; 180LA, Brandon Rochon, Kastner & Partners LA; Shawn Johnson, NBCUniversal; Amel Monsur, VICE Media. Moderator will be Jonathan Jirjis, The One Club for Creativity. For more information, visit www.sdfilmfest.com.
* * *
Branding agency Oster and Associates has promoted Andres Verjan from senior business strategist to VP of client services. He first joined the agency in 1993 and worked there as GM from 1993 to 2001. He then rejoined the agency in 2012 as senior business strategist. An Oster press release said his 23 years of professional experience covers a range of marketing disciplines, including strategy development, branding, market research, advertising, community program development, media buying and public relations. Verjan, who grew up in San Diego and Tijuana, graduated from San Diego State University. “Andres has been an integral part of the agency for many years, and I’m excited to have him take in a stronger management role overseeing all of our client relationships,” said Bev Oster, agency founder and president.
* * *
KPRZ 1210-AM, operated by Salem Media Group (NASDAQ: SALM), will present its 12th annual K-Praise Pastors Appreciation Luncheon, a free, pastors-only event from 11 a.m. to 2 p.m., Thursday, Oct. 5, at City View Church, 8404 Phyllis Place, San Diego. The appreciation luncheon is expected to draw more than 200 pastors from San Diego-area churches. Keynote speaker will be Dr. Robert Jeffress of “Pathway to Victory,” a program featuring Christian teachings that began airing earlier this year on KPRZ (weekdays at 11 a.m.) The program also airs on more than 900 stations nationwide. Jeffress, senior pastor of the 13,000-member FirstBaptist Church, Dallas, Tex., also is known as a spiritual advisor to President Trump and one of leaders of the President’s informal evangelical advisory council. “We asked Dr. Jeffress to be the keynote speaker over one year ago, before Pathway to Victory began airing on KPRZ,” said Dale Hendry, VP of operations, Salem Media Group San Diego. “It is really our pleasure to host such a national pastor as Dr. Jeffress. His ministry is one of a kind and we hope that San Diego pastors will enjoy the message of encouragement that he brings to them.” The title of Jeffress’ message is “Avoiding the Four Landmines of Ministry.”Sponsors for KPRZ’s pastors luncheon include City View Church, Church Design and Construction, San Diego Christian College, the French Gourmet, Mission Pre-Born,Mount Miguel Covenant Village, CAPS Pregnancy Clinics, San Diego Gas & Electric and White Fields Ministry. For event information, visit www.kprz.com.