KFMB-TV, a CBS network affiliate since it signed on the air as San Diego’s first TV station on May 16, 1949, has added the CW Network affiliation, effective Sept. 1, 2017. XETV-TV/Channel 6 has been the CW Network affiliate since 2008. For viewers, this means KFMB will continue to air CBS network shows on Channel 8, plus it will have rights for CW programming that will be seen on another channel under the KFMB banner. So, where will viewers find CW shows this fall? KFMB officials said that answer is unknown at this time, but negotiations are continuing with local TV service providers. “There will be no changes to KFMB CBS 8,” said Alberto Mier y Terán, president and GM, KFMB Stations. “It will remain a CBS affiliate. KFMB-TV will operate CBS 8 and CW as a duopoly in the San Diego market.” KFMB-TV said it also plans for its CW channel to air newscasts produced by CBS News 8. The same thing happened several years ago when newscasts produced by KNSD-TV/NBC also aired on KSWB-TV/Channel 5. “CW made a business decision and I have nothing but respect and admiration for CW,” said Chuck Dunning, GM, XETV-TV. “Our owners, Bay City Television, are analyzing our options right now about the best use of this property going forward. I don’t want to speculate or discuss options.”
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Alternative Strategies of San Diego has added The Village at Pacific Highlands Ranch, a new retail shopping center, as a new client, announced agency owner William Lopez. “I am incredibly thrilled for the opportunity to play an integral role in the success of this unique, one-stop shopping and dining village,” Lopez said. Alternative Strategies will provide public relations, social media, marketing, advertising and creative services for the mixed-use retail and lifestyle center, which features a Santa Barbara-inspired design with mosaics and lush landscaping in a pedestrian friendly, plaza-style environment. The marketing firm, founded in 2000, is known for its work with more than more than 40 clients in the restaurant and hospitality industries.
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Bridgepoint Education Inc. has appointed Tom McCarty as senior vice president and chief marketing officer. Reporting directly to COO Chris Henn, McCarty will oversee marketing for the San Diego-based company and its two academic institutions, Ashford University, an online school based in San Diego, and the University of the Rockies, in Denver. Previously, McCarty operated his own marketing and management firm with clients that included higher education institutions, nonprofits and medium-size businesses. He has also worked at Phoenix-based Apollo Education Group, serving as senior vice president of university strategy for the University of Phoenix.
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More than 800 family and friends filled San Diego State University’s Montezuma Hall on Jan. 17 to celebrate the life of Bill Trumpfheller, president and CEO of Nuffer, Smith, Tucker (NST), regarded as San Diego’s longest-standing local PR. He joined NST as an intern in 1986 and became its president in 2000. He passed away Dec. 29 while in the San Bernardino mountains with his family. He was 53. He is survived by his wife, Nola Trumpfheller, and two daughters. Speakers at the Celebration of Life service included: San Diego Mayor Kevin Faulconer; Garry Ridge, CEO of WD-40 Co.; Jim Herrick, executive director, SDSU Alumni Association; Teresa Siles, managing director, NST; Bill Early, regional CEO, American Red Cross, San Diego/Imperial Counties Chapter; Matt Kucharski, Worldcom Public Relations Group; Jerry Sanders, president/CEO, San Diego Regional Chamber of Commerce. The family has requested donations be made to The Campanile Foundation, Bill Trumpfheller Scholarship Fund. Donations may be made online at http://campaign.sdsu.edu or with a check mailed to San Diego State University, The Campanile Foundation, 5500 Campanile Dr., San Diego.