FLASHES BY RICK GRIFFIN 8.19.19
Remedy Public Relations of San Diego was recently honored with a Gold Medal in the Bulldog PR Awards for its PR program on behalf of SPY, a Carlsbad-based eyewear brand. Remedy’s award was a top winner in the Best Consumer Product Launch category. The award entry, called “Visualizing The Competition,” highlighted SPY’s Ace EC Snow Goggle launch at the Outdoor Retailer & Snow Show, a trade show for the active-outdoor lifestyle industry held January 2018 in Denver. “Great PR programs aren’t developed in a bubble,” said Bill Byrne, director at Remedy. “The campaign we created with SPY was truly a team effort on both sides and developed with a full 360-degree look at the challenges we faced in a very competitive landscape. SPY treated the Remedy team as true partners for their launch.”

 

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NextLeft, a La Jolla-based digital content and marketing agency, has announced it has been named agency of record for ShipCalm, a San Diego company that provides fulfillment and warehousing services for e-commerce companies. NextLeft will support ShipCalm’s website relaunch to build a strong CEO foundation for rankings, targeted web traffic and improved user-experience, said John McKusick, CEO, NextLeft. NextLeft also will provide blog content ideation and content production. NextLeft said it was selected after a two-month review.

 

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Veteran media personality Dave Mason, with more than 50 years of experience in radio and TV, has joined KFMB 100.7-FM, announced Mike Vasquez, director of programming. Mason, who has worked in San Diego the past 20 years, will fill-in on weekends starting this month and at other times as needed, the station said. He is scheduled for the 9 a.m.-to-2 p.m. timeslots on Saturday, Aug. 24 and 31.Mason has worked in radio since junior high in Rochester, N.Y. His radio travels have taken him to stations in Buffalo, Pittsburgh, Nashville and Cincinnati for a 13-year stint. He’s also known as an on-camera pledge host for PBS stations in Southern California and a supporter of the Helen Woodward Animal Center. Starting in 2008 in San Diego, he joined XPRS 105.7-FM, which was known as “The Walrus” at the time. In 2013, he left San Diego to spend a year in Los Angeles as assistant program director at CBS Radio’s K-EARTH 101 (KRTH-FM), the market’s top-rated station. In October 2014, he returned to 105.7, then called “MAX FM,” as midday host and assistant program director. In 2016, he left 105.7-FM and spent two years playing adult contemporary hits at KXSN-FM, Sunny 98.1.

 

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