FLASHES BY RICK GRIFFIN 7.17.19
Local Media San Diego, which operates three local radio stations, has given another $10,000 grand prize to a listener. In March of this year, XHTZ Z90.3-FM presented a $10k grand prize to Ashley Reese of Hillcrest. Now, XHRM Magic 92.5-FM has selected Mikalyn Blevins for the $10k top prize. Blevins, a San Diego photographer who says she plans to use the money to buy a new camera. For six weeks, as part of the Jagger & Kristi’s $10K Giveaway, “magic words” were announced on Magic 92.5 and listeners entered the sweepstakes by submitting the words on the station’s website. Each word represented an entry to win the $10k. Local Media also owns XTRA-FM 91X. That station recently gave Arthur Adams of Spring Valley a $5,000 check plus a “bucket list” trip to New Orleans to attend the Mardi Gras parade.

 

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Canale Communications, led by Carin Canale-Theakston, was a recent winner of an EY Entrepreneur of the Year award for the San Diego region. Canale was a winner in the talent, marketing and communications category. “Being selected by EY as a winner is especially meaningful because it recognizes something that is such a significant part of myself and what I stand for, both professionally and personally, said Canale-Theakston. “Being an entrepreneur can be quite different than serving in an executive role at an existing company. Over the past nine years, I’ve poured my heart and soul into making CanaleComm everything that I hoped it would and could be. CanaleComm is an embodiment of who I am.” Now in its 33rd year, has expanded to recognize business leaders in more than 145 cities and more than 60 countries. Now in its 33rd year, the Entrepreneur Of The Year program recognizes business leaders in more than 145 cities and 60 countries. The awards program recognizes entrepreneurs excelling in areas such as innovation, financial performance and personal commitment to their businesses and communities.

 

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Fast food chain Taco Bell, headquartered in Irvine, Calif., has introduced the return of its Nacho Fries by producing a fake movie trailer featuring Emmy and Golden Globe singer Darren Criss crooning “Love of My Life,” an original song about his cheesy love for Mexican spices. The 1:30 trailer, https://www.youtube.com/watch?v=5dR6Ew9KZXk, promotes a faux movie called “Chasing Gold” from a studio called Live Mas Productions. The trailer shows the emotional journey of Zack Collins (Criss) who passionately sings about his love for Nacho Fries and the emotional journey that he endures when he realizes his love will last only for a limited time. This is Taco Bell’s fourth time to create a mock trailer as a way to promote the limited availability of a menu item. In January 2008, the debut of Nacho Fries featured a fake trailer called “Web of Fries,” starring actor Josh Duhamel. Later, another fake trailer, “Retrieval,” ran as a spot in movie theaters. “Our fans have come to expect these big budget trailers with every Nacho Fries launch,” said Marisa Thalberg, Taco Bell’s global chief brand officer. “This time, we wanted to surprise them, adding a song as good as our Nacho Fries that they soon won’t be able to forget.”

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