Flashes By Rick Griffin 5.20.19
Mindgruve, a San Diego creative marketing agency, has been selected to direct consumer digital media efforts for PCA SKIN, a brand of skin care products owned by Colgate-Palmolive Co. Mindgruve said it will develop an integrated marketing strategy to optimize PCA SKIN's digital presence and increase online sales. Mindgruve said its media team will implement an digital media strategy designed to broaden awareness and drive direct to consumer sales. Mindgruve's development team will build a new website designed to enhance PCA SKIN’s professional online courses and make skin health education seamless and accessible for PCA SKIN’s network of aestheticians. The team will also manage the migration of legacy websites to newer e-commerce platforms with enhanced features and customer experiences. “We're honored to partner with PCA SKIN, one of the fastest growing professional skincare brands,” said Chad Robley, co-founder and CEO, Mindgruve. “This is an exciting opportunity for Mindgruve to deliver strategy, development and design to create a new digital education experience. We look forward to launching the new PCA SKIN ecommerce platform while continuing to optimize their digital marketing efforts.”

 

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Sinclair Broadcast Group recently purchased 21 regional sports networks, including Fox Sports San Diego, Fox Sports West and Prime Ticket, for a reported $9.6 billion from the Walt Disney Co. The Southern California-area outlets televise Padres, Angels, Clippers, Kings and Ducks games. The acquisition, expected to close by the end of September, will make Sinclair a major player in TV sports. Industry watchers are predicting Sinclair will eventually retire the Fox name. Disney had been under pressure from the U.S. Justice Dept. to sell the TV chain, which it acquired earlier this year as part of a $71-billion purchase of much of Rupert Murdock’s Fox Sports properties. The Feds were concerned that Disney, which also owns ESPN, would have too much control over TV sports. Sinclair already is one of the nation’s largest owners of TV stations with 191 outlets, including stations in Baltimore, Cincinnati, Little Rock, Ark. and Reno, Nev. Its affiliates include Fox, ABC, CBS and NBC.

 

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Alternative Strategies, a San Diego marketing agency, has added Kristina Zverjako as a public relations manager. Zverjako, a Russian born in the Republic of Estonia, on the Eastern shore of the Baltic Sea, immigrated to the U.S. and the family settled in Phoenix, Ariz., when she was in the sixth grade. She graduated from the Arizona State University’s Walter Cronkite School of Journalism and appeared on Cronkite NewsWatch, the university’s 30-minute daily broadcast. She worked for TV stations in Bakersfield, Calif., Pensacola Fla. and Norfolk, Vir. before relocating to San Diego. While covering historic flooding in Pensacola, rising water forced her to her car’s rooftop where she was rescued. Her husband is a Navy pilot.

 

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EY, a member of Ernst & Young Global Limited, has announced that three San Diego marketing firms have been selected as finalists for an EY Entrepreneur of the Year award for the San Diego region. They include Canale Communications, Power Digital Marketing and SOCi, Inc. The companies are led by Carin Canale-Theakston, founder/CEO, Canale Communications; Grayson Lafrenz, co-founder and CEO, Power Digital Marketing; Afif Khoury, CEO, SOCI, Inc. A total of 15 companies were selected as finalists. Awards will be presented June 6 at the Fairmont Grand Del Mar. Award winners will be selected in several industry categories by a panel of regional judges, including previous winners, successful CEOs and private capital investors.

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