Flashes By Rick Griffin 4.08.19
Nothing fake for Fido. San Diego-based Petco is not pussyfooting around with its new advertising campaign launched last month that’s part of the chain’s new mission to become the first major pet food retailer to remove artificial ingredients from pet food. “Cleaning House,” the name of Petco’s new ad campaign, is the first from Anomaly, a global marketing firm Petco tapped as its creative agency of record in December. In a 60-second spot now showing on local TV, www.youtube.com/watch?v=ogC16tSgjcA, cats and dogs rid a Petco store of canned vulgarities such as “sulfite snackers” and “benzoic acid biscuits” which are replaced with all natural goodies, all performed to a catchy tune, “Let’s Start a Riot.” The company said the new campaign highlights the change happening now at Petco and directly calls on pet parents to reconsider what they feed their pets by offering a gritty reminder: If it doesn't meet our new standards, you won't soon find it on Petco shelves. The national campaign, which includes TV, online video, display, paid social, paid search, digital content and influencer components, is expected to run throughout 2019.

 

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Grandesign, a San Diego-headquartered marketing agency specializing in out-of-home (OOH), has been acquired by Talon, one of the United Kingdom’s largest independent OOH marketing firms. Financial terms of the deal were not disclosed. Grandesign’s six offices in San Diego, Denver, St. Louis, Los Angeles and Atlanta will be rebranded as Talon, a statement said. Grandesign, considered as one of the largest independent OOH agencies in the U.S., has counted Comic-Con, Fandom, Adult Swim, Warner Bros, Blizzard, Amazon, McDonalds, Zappos as clients. The acquisition comes a year after Talon opened its first U.S. office in New York. Talon handles all of Omnicom Media Group’s displays in the U.K. for such brands as McDonald’s and Google. Industry experts said Talon’s expansion to the West Coast is due to growing interest in OOH, particularly in the Silicon Valley.

 

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Branding agency Oster and Associates has hired Joel Ellazar as a public relations specialist. Ellazar has worked the past 20 years in various industries, including software technology, consumer goods, medical and government contracts. Prior to joining Oster, Ellazar worked as marketing director with BNI Building News, a Vista-based publisher of cost estimating and reference books for the construction industry. He also operated his own marketing company serving healthcare and restaurant clients. He also worked for Cosmetic Laser Dermatology, a San Diego medical practice. Founded in 1986, Oster and Associates has clients in retail gardening, agriculture, nonprofit, sports and travel industries.

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