Flashes By Rick Griffin 2.4.19
Creative ad agency i.d.e.a. of San Diego was recently presented with a Platinum Adrian award in the digital marketing innovation category from the Hospitality Sales and Marketing Association International. The award recognized i.d.e.a.’s “Curious Gene” campaign for Hilton Hotels’ Curio Collection properties. The Curio Collection consists of more than 50 one-of-a-kind hotels and resorts. “When Curio Collection asked us to help brand engagement on their social channels, we researched what drives people to choose non-branded hotels,” said Jon Bailey, founder, i.d.e.a. “Curio Collection appeals to travelers seeking unexpected and authentic experiences, so we set out to create a social campaign designed specifically for that target audience.” During the research phase, i.d.e.a. discovered a scientific study indicating that 20 percent of all humans carry the DRD4-7R gene. Called the curiosity gene, it triggers those who possess it to seek out new experiences, adventures and truths. This gene became the central platform from which i.d.e.a. and the Curio Collection marketing team created the campaign.
* * *The Radio and Television News Association (RTNA) of Southern California recently presented a 2018 Golden Mike award to anchor-reporter Phil Farrar and producer Kevin Finnerty of KOGO 600-AM. The award in the “Best Feature News Series Reporting” category was for a three-part series titled “Shattered in 1968: San Diego Remembers.”
* * *The series focused on San Diego’s connection to the assassinations of Dr. Martin Luther King Jr. and presidential candidate Robert Kennedy, as well as the Vietnam War’s “Tet Offensive” battle that began in January 1968. It was Farrar’s fourth Golden Mike award and a first for Finnerty. It was the second year for KOGO as the only San Diego radio station to be honored by the RTNA. Awards were presented in January at the Universal Hilton in Los Angeles.
* * *The San Diego Padres 2018 spring training season, presented by Southwest Airlines, will feature 30 games available via TV, radio or audio webcasts. Fox Sports San Diego will televise 15 Cactus League preseason games, including 10 live broadcasts. Some games will be simulcast on both TV and KEGY 97.3-FM The Fan, San Diego’s only 24/7 all-sports FM station and the club’s English-speaking radio flagship home. The first televised game of spring training is scheduled for Saturday, Feb. 23, when the Padres play the Seattle Mariners at the Peoria Sports Complex in an annual Charity Game. Padres play-by-play broadcaster Don Orsillo will return to the booth for all spring training telecasts, while former Padres Mark Grant and Mark Sweeney will split time in the analyst seat. Former MLB pitcher Bob Scanlan will provide analysis and reports from beyond the dugout. 97.3-FM The Fan will broadcast at least 13 spring training games this year, with the first spring radio broadcast beginning on Feb. 23 and concluding on March 25 when the Padres venture to Seattle to face the Mariners in the first of two exhibition games. Ted Leitner and Jesse Agler will return to the booth for play-by-play and color commentary in addition to analysis provided by Tony Gwynn Jr.
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