Flashes By Rick Griffin 1.7.2019

The Southern California Broadcasters Association (SCBA), a trade organization promoting the benefits of radio advertising, recently reported that $17 billion was spent in political advertising during the 2018 mid-term election cycle in the combined San Diego and Los Angeles markets. Thom Callahan, SCBA president, said the political ad revenue total makes Southern California the nation’s leading political ad powerhouse. SCBA said radio stations in the L.A. market generated $14.6 billion in 2018, compared with $2.1 billion in 2017. San Diego radio stations received $2.3 billion in political ad revenue in 2018, compared with $121,629 in 2017. In its press release, the Los Angeles-based SCBA revealed the total from the 2016 presidential election year in the L.A. market, but not for San Diego. In 2016 in L.A., SCBA said political advertising on radio totaled $13.1 billion.

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NBCUniversal’s three California TV stations will premiere on Jan. 7 a new live 30-minute lifestyle and entertainment show called “California Live” airing at 11:30 a.m. on KNSD-TV/NBC 7 San Diego, KNBC-TV/NBC 4 Southern California and KNTV-TV/NBC4 Bay Area. Produced by KNBC at the station’s studios in Universal City, the network said the new show will feature the latest in beauty and fashion and local hot spots, along with a daily dose of entertainment news, consumer-friendly technology trends and must-visit destinations in Northern and Southern California. Executive producer will be John Johnston. Advertisers will have local insertion opportunities in either all three markets or in one of the individual markets, said NBCUniversal.

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iHeart Media San Diego’s local seven radio stations recently collected 11,369 pounds of unopened, non-perishable food items for the Jacobs & Cushman San Diego Food Bank. The holiday food drive, held in December at SDCCU Stadium, included live broadcasts on iHeart’s KGB-FM, KHTS-FM, KIOZ-FM, KLSD-AM, KMYI-FM, KOGO-AM and KSSX-FM. Donors could drive through and drop off items without leaving their cars.

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XPRS-AM 1090 The Mighty 1090 reports its recent 9th annual “Clean Your Drawers” promotion resulted in about 10,000 pounds of clothing collected for Father Joe’s Villages, as well as 800 pounds of electronics equipment for e-waste recycling. Held from 6 a.m. to 6 p.m. on Dec. 13 at Grossmont Center and Dec. 14 at Dunkin Donuts on Rosecrans St., the station said donated clothing included socks, underwear and jackets. E-waste included TVs, PC systems, laptops, printers, toner cartridges, hard drives, monitors, keyboards, cell phones, fax machines and Nintendo Wii systems. The San Diego Blood Bank also participated with a blood drive that collected 24 units.

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