The San Diego Tourism Authority (SDTA) has launched a $19 million international advertising campaign aimed at bringing more visitors to San Diego. The new multi-platform “Something to Smile About” campaign includes television, digital and outdoor. Ads will target consumers in the U.S., Canada, Mexico, and the United Kingdom. SDTA says $15 million is allocated for U.S. markets while the remainder will be spent internationally. The ads, featuring surfing, hiking, biking and several attractions from around San Diego, will run in the U.S. from January to June 2019 when potential visitors are making travel plans, said SDTA. Domestically, TV spots will run in San Francisco, Sacramento, Seattle, Chicago, Dallas, New York, Boston and Minneapolis, as well as nationally on ABC during February and on CBS, TBS, TNT and TruTV and NBA TV through April as part of a March Madness/NBA media sponsorship. The spots also will run nationally via digital video on ABC, CBS, NBC Sports, Hulu, Amobee, YouTube and Facebook. Digital advertising also will run on TripAdvisor, Expedia, Hotels.com, Priceline and via Google Display Network, Sojern, Adara and Quantcast.
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KNSD-TV/NBC 7 San Diego has announced that Darnay Tripp has joined the station as a sports anchor and reporter. He was previously at KREM-TV in Spokane, Wash. He also has worked in Macon, Ga. and Kalispell, Mont. During his career, Tripp has covered six NCAA tournaments and coverage of the Seattle Seahawks during NFL playoff games. The Philadelphia native studied journalism at Towson University in Baltimore.
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Branding agency Oster and Associates has hired Editha Quiambao as a digital marketing specialist. Quiambao was previously with the KFMB stations as a digital marketing coordinator. The native of El Paso, Tex. attended Boston University, where she focused on communications. After a blizzard in 1996, she relocated to San Diego. Since then, she has worked in sales at hotels and 13 years at a veterinary clinic. She previously worked for Oster in the late 1990s as a production manager. Founded in 1986, Oster and Associates has clients in retail gardening, agriculture, nonprofit, sports and travel industries.