Come join us on June 13th as we’re joined by Nielsen for Measurement Myths and Importance of Representation. Learn how Nielsen will combine high quality panels and surveys with big data — and deliver deeper consumer insights for Local TV. Gain insights into why you should care about the methodology behind the rating point you’re buying and selling.
About the speaker:
Kelly Abcarian, SVP, Product Leadership, Reach Corp
Kelly Abcarian is a media research executive with more than 17 years of industry and technical leadership in aligning Total Audience solutions for television, digital and cross-platform content and advertising. Kelly is currently Senior Vice President for Product Leadership at Nielsen. In this role, she is responsible for the strategic vision and roadmap for Nielsen’s Currency Services, including National TV, Local TV, Audio, and Print. Kelly has led the way on bringing to market Nielsen’s Total Audience products, focused on the convergence of devices and cross platform audience measurement. Since joining Nielsen in 2005, Kelly has held numerous senior roles managing the company’s largest technology platforms and servicing clients in the Watch & Buy segments of Nielsen’s business. Kelly is frequent speaker at industry events and is a member of the IAB Advanced TV Advisory Board as well as being an active participant on the MRC Standards Committees.