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SDX: Inspire - Why Experiences Matter More Than Ever.
Empathy Fuels Experiences: Why Experiences Matter More Than Ever Please join us as James White, Chief Strategy Officer at FreshForm, explores the history of the experience economy and how brands are challenging societal status quo. Can an experience be manufactured and still be authentic? What's an experience worth and why do we care? About the speaker: James White is Chief Strategy Officer at FreshForm. He's a British native, although he has called California home for the last eight years. He still has an accent, but he’s quick to admit “that it’s pretty messed up by now”. Place doesn’t define him, people and experience do. As a pragmatism, strategist and futurist, he explores experience design with perspective, passion and purpose. In this talk, you can expect to learn how to:  
  • Identify pain points in your customer journey
  • Measure Experience Marketing
  • Optimize your Experience Design
30 Aug 2018
Location
101 West Broadway, Suite 800
Time
4:00 PM - 6:30 PM