SDX: Inspire – User Generated Content


How To Drive Your Marketing With User-Generated Content (UGC)

Do you feel like you’re continuously recreating the wheel with your marketing? Would you love to have hundreds, thousands, or even millions of content created for you by your biggest fans? Let me introduce you to the impact of user-generated content. Over half of Americans trust UGC more than any other information when looking into a brand, product, or service. In this talk, we’ll dive into what UGC is, how to get your customers creating more of it, and how you can use it to power your marketing (legally).

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About the speaker:

Tyler Anderson is a social media marketing entrepreneur, speaker, and host of the Social Media Social Hour Podcast. He’s the founder and CEO of Casual Fridays and Tack. Tyler also serves as Executive Producer of Social Media Day San Diego. He has over 15 years of experience and has worked with hundreds of brands on social media and content marketing initiatives including top hotels and resorts for Marriott International, the San Diego Tourism Authority, Penske Automotive, Jersey Mike’s Subs, Deloitte, KAABOO, and the Los Angeles Chargers.