Loading Events SDX: Inspire - From Start To Success: Planning For A Connected TV World | SDX
SDX: Inspire - From Start To Success: Planning For A Connected TV World
Connected TV (CTV) represents the best of both digital video and TV – precision targeting in a premium video environment. With consumers redefining what it means to ‘watch TV’, advertisers have a large and growing appetite for CTV. This workshop, grounded in proprietary global CTV research conducted by Telaria, examines the mechanics and workings of the CTV ecosystem, with the goal of advancing an understanding of how to best transact in this environment. Join Telaria, along with leading OTT experts, for a discussion about what advertisers and content producers need to be at the forefront of a tectonic shift in consumer behavior.

Thank you to our event sponsors!!


For content owners and publishers who entertain the world, and for advertisers whose brand stories introduce audiences to the products and services that enrich their lives, Telaria makes the software they rely on to unlock the value of content.


Colin Petrie-Norris

Chief Executive Officer, XUMO

As CEO of XUMO, Colin has successfully pioneered partnerships with the world’s largest television manufacturers to spearhead initiatives that combine over-the-air (OTA) channels with over-the-top (OTT) channels delivering a lean-back viewing experience that put both content and the viewer first—unlike traditional cable TV. XUMO currently boasts over 140 free channels including content from Film Movement, PGA Tour, Above Average, Refinery29, NBC Universal, CBSN, A+E Networks and Jukin Media.

Prior to XUMO, Petrie-Norris served as International Managing Director of Specific Media, a people- based advertising solution powered by Viant. There, he was responsible for managing all facets of the company’s international portfolio including expansion and growth into new territories.

For seven years prior to being brought on by Specific Media, Petrie-Norris served as chief operating officer managing product, inventory procurement and analysis for Advertising.com leading the company to significant growth and optimization of operations. He grew the company to international expansion and managed European business operations for Advertising.com and AOL.

Sheb Alahmari

VP of Media, MDG

Sheb is vice president of media of TRADR, Media Design Group’s advanced TV anywhere division. Sheb help launch TRADR in early 2016 with longtime friends and TV media peers, Ben Zimmerman and Stacy Durand. After over 15 years of TV advertising experience encompassing everything from product marketing to brand awareness campaigns, Sheb now focuses on the new and emerging advanced TV Anywhere approach to reaching targeted audiences with video advertising. TRADR is located in the Media Design Group HQ in Los Angeles, but Sheb is a happy Temecula resident where he lives with his wife and two children. When he’s not on the tennis court, coaching flag football, or enjoying Temecula Valley’s beautiful wine country, you might find him donning a pair of boxing gloves working out the stress from the high paced CTV world!

Nicole Scaglione

Senior Director of Agency and Brand Relations, Telaria

As Senior Director of Agency and Brand Relations at Telaria, Nicole works with sophisticated buyers from top brands including Toyota, Google, Sony Pictures and HP. Over the last eight years, Nicole has honed her expertise in programmatic media, educating buyers on the intricate complexities of the supply side and helping them achieve better campaign outcomes. Prior to working with digital agencies, Nicole was an agency buyer herself in Detroit at GM Planworks (now Starcom Detroit) and Doner (now Media Assembly), giving her a clear understanding of what buyers are looking for

Oscar Rondon

VP, Advanced TV at Amobee

Oscar Rondon is Vice President of Advanced TV at Amobee, a digital media expert and industry thought leader with over 10 years of experience in digital media and technology. Prior to Amobee, Rondon was the senior director of TV strategy at TubeMogul, the programmatic TV firm acquired by Adobe in December 2016. Previously, he held executive positions at AOL’s Adap.tv unit, WideOrbit, Viacom/BET, Invision, Fox and Discovery Communications.

Oscar holds a Master of Arts in Communications from Baruch College and a Bachelor of Arts in Psychology and Spanish from the University of Miami.

20 Sep 2018
Moniker Warehouse
705 16th St
San Diego, 92101
5:00 PM - 7:30 PM
Sponsored by: