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SDX: Inspire - Analyzing the Analytics - How to Get the Most out of Your Marketing Data

As marketing organizations obsess over customer experience and face increasing pressure to deliver ROI, Marketing Analytics is generating more investment than ever. But despite all of the added focus, Marketing Analytics hasn’t always delivered on its promise. In fact, a lot of organizations can’t seem to agree on what Marketing Analytics even is.

Join SDX for our next Inspire series speaker event, “Analyzing the Analytics - How to Get the Most out of Your Marketing Data.”   Adam Fox — Consulting Director,  Marketing Solutions at Teradata — will share strategies for developing your organization’s Marketing Analytics roadmap. You’ll learn how leading companies are using data and analytics to innovate and improve the customer experience, and how to mature your team’s analytics capabilities. Adam will discuss the biggest barriers to implementing a marketing analytics program - culture, talent and technology — and how to overcome them.

About the speaker:

Adam Fox is a Strategic Marketing and Digital Transformation Leader who works with medium- and large-sized companies to build analytically driven customer experiences that delight customers and drive sustainable growth. After working with B2B and B2C companies in retail and financial services, Adam knows that great marketing and customer experience is not achieved by chasing the latest fad but by relentlessly understanding customers and delivering a strategy focused on their needs.  Adam is a data-driven leader who brings the analytics acumen, communication skills and creativity required to drive differentiation through analytic excellence. He is a Consulting Director at Teradata, where he works with enterprise clients to implement data-driven marketing solutions. Previously he led marketing teams at Petco, driving unprecedented growth by modernizing the media mix, building digital marketing capabilities and developing integrated marketing campaigns.  Adam holds a Bachelor’s of Science in Journalism from Northwestern University and an MBA from the University of California, Davis.

19 Jul 2018
Downtown Works
550 West B Street, Floor 4
San Diego, 92101
4:00 PM - 6:30 PM
Business Casual