2017 American Advertising Awards Winners

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SDX presented 114 San Diego American Advertising Awards for excellence to 27 different companies in 41 advertising, digital and graphic design categories, culled from more than 290 entries. The presentations were made at the 2017 San Diego American Advertising Awards Gala, held on Friday, March 3rd at the Lafayette Hotel.

The Professional Best of Show award and three Gold ADDYs were presented to i.d.e.a. for a cross platform campaign titled “What’s Your Point?” for their client, Pentel.  The three Gold ADDYs were for B-to-B National Campaign, Illustration Series and Out-Of-Home Campaign.

The Student Best of Show and Gold ADDY was presented to Christian Capuchino from the San Diego Portfolio Studio for his student project for Otterbox.

The judges also elected to award a Special Judges Award to MJD Interactive for their Mobile app titled “Ghostly Experiences for Disney.”

The American Advertising Awards program is hosted by the American Advertising Federation (AAF), a national advertising trade organization comprising a membership of more than 150 local advertising clubs, including SDX.  The trophy is affectionately called an ADDY by the industry and awarded in three tiers:  Gold (1st place), Silver (2nd place) and Bronze (3rd place).

San Diego American Advertising Awards Gold ADDY Award Professional recipients include:

  • i.d.e.a. – Best of Show, 6 Gold – 8 Silver – 1 Bronze
  • Amobee – 1 Gold, 1 Bronze
  • Eat.Drink.Sleep – 1 Gold
  • MJD Interactive – Special Judges Award, 5 Gold, 2 Bronze.
  • PACIFIC – 2 Gold, 4 Silver, 2 Bronze
  • Traina Design – 2 Gold, 3 Silver, 5 Bronze

 

Additional San Diego American Advertising Award Professional winners include:

  • Advanced Marketing Strategies – 1 Silver, 1 Bronze
  • Badami and Associates – 1 Silver
  • BL Design Co. – 1 Silver, 1 Bronze
  • Blufish – 1 Bronze
  • Blvr – 3 Silver, 2 Bronze
  • CG Creative – 1 Bronze
  • CLUB SULLIVAN – 3 Bronze
  • Elevated.com – 1 Bronze
  • Greenhaus – 6 Silver, 3 Bronze
  • Gumview Creative – 1 Silver
  • Internet Marketing Inc. – 1 Bronze
  • Made By Grizzly – 1 Silver, 1 Bronze
  • Mauricio Favery – 1 Bronze
  • MeringCarson  – 5 Silver, 5 Bronze
  • Mindgruve – 7 Silver, 5 Bronze
  • Movetic – 4 Silver, 3 Bronze
  • Paradeigm – 1 Silver, 1 Bronze
  • Pure Cinema – 2 Bronze
  • Raindrop Marketing – 1 Silver, 2 Bronze
  • Rescue | The Behavior Change Agency – 2 Bronze
  • San Diego Zoo Global – 2 Silver, 1 Bronze

 

San Diego American Advertising Awards Student recipients include:

  • David-James Ball – 1 Silver
  • John Barlolong – 1 Silver
  • Christian Capuchino – Best of Show, 1 Gold, 2 Bronze
  • Lisa Durante – 1 Bronze
  • Kitsy Fuller & Christian Capuchino – 1 Silver
  • Vladimir Guskic – 1 Silver
  • Brent Hannify & Kristen Sugihara – 1 Silver
  • Tyson Hansen – 2 Silver, 1 Bronze
  • Dan Hawes & Matthew Pitcher – 1 Bronze
  • Liz Lybrook – 2 Gold, 2 Bronze
  • Katie Rosier – 1 Gold

 

The ADDY Gold winners will be forwarded by SDX to compete in AAF’s District 15 competition which is comprised of Southern Nevada and Southern California. District 15 winners then will be forwarded to compete at AAF’s national competition. The national American Advertising Awards program is known as the world’s largest and arguably the toughest advertising competition with more than 40,000 entries annually from around the country.

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