Changing the Marketing & Advertising Landscape Since 1911

SDX is San Diego’s oldest, continuously operating business association. Established as the San Diego Ad Club in 1911, the founding members created the organization in order to:

• Encourage truth in advertising and integrity in business
• Promote better business methods
• Study the principles of scientific and efficient advertising and sales procedures
• Develop closer fellowship among its members

From our inception through today, SDX and our members have an incredible history of creating programs that do the very things our founding members strived for.

Advertising, as it has evolved over the decades, is the intersection between art, science, business and pop culture. Our members – agencies, clients, media and affiliated companies – are at the forefront of today’s explosive marketing profession and the cultural zeitgeist. We embrace the latest technologies to create innovative work across online advertising, television commercials, radio spots, print ads, outdoor boards, web sites, direct mail, flyers, brochures and so much more – all with the singular goal of making business happen.